There is no denying that some logos are a lot more successful than the rest. In fact, some of them become truly iconic and are synonymous with the brands they represent. But what does make a logo such a success? For starters, all of them represent a highly influential brand, one that is considered to be a household name.
But even so, the cream of the crop when it comes to logos manages to work on their own. Just the image itself works and is instantly recognizable. Think of truly timeless classics such as the Nike Swoosh, the Apple apple or the Golden Arches of McDonald’s. If you inspect them, you will notice that they all have a simple design, use colours effectively and still work no matter the size they are in.
- The Bitten Apple from Apple
Each logo is meant to have a message, one that you instantly understand when you see the image. In the case of apple, the logo is meant to represent knowledge and possibly temptation by associating with the apple from the Garden of Eden. The bite taken out of the apple is like the byte in the Apple electronics so that creates an immediate connection between logo and company.
However, the original logo was more intricate than that. It featured Isaac Newton sitting under the tree with the apple falling on his head. It took less than a year for the logo to change to the image we know today, but even then it used rainbow stripes for colour. When Steve Jobs returned to the company, they lost the rainbow stripes and finally wound up with the logo we know today. The reasons for this were apparently because it was too expensive to reproduce the full spectrum of colour and that the single colour looked more modern and professional. As to why exactly the company was named Apple or why their first famous product was the Macintosh, there are several stories floating around. A common one says that Steve Jobs loved working in an apple orchard when he was young and the McIntosh was his favorite kind of apple.
- The Nike Swoosh
This is another one of the most famous logos in the world. Even people who do not usually buy Nike products will recognize the swoosh, also referred to as the tick. As a swoosh, it is branded on the sides of Nike shoes and other products in order to suggest speed and high performance. As a tick, it works on a subconscious level because it suggests that the customer is making the right decision. The idea is backed up when you consider that Nike was originally the Greek goddess of victory, a philosophy that is embraced by the company as it represents many successful international athletes.
- The Golden Arches from McDonald’s
This one has a really simple origin story. Initially, the arches were on separate sides of the hamburger cart where the McDonald’s brothers started their fast food empire and when they noticed that the arches resembled an M, they made it their logo.
There are plenty of other stories about logos just like these ones, but they all have one thing in common: they are all instantly recognizable and they all represent a very famous brand.