Automotive logos are best exemplified through utilization of the images of automobiles, bikes and their parts. These include the bicycle handles, rubber tires, wheels, mufflers and other components such as those of Harley Davidson and Orange County Choppers. Automobile companies often have their logos animated, being the nature of their business that is always in the move—animated logos best illustrate their objectives. One best example that directly correlates their business is if they have an ongoing sale in tires. They would animate the tire or other car parts in their logo emphasizing on it crossing the finish line and winning the race. Such subconscious suggestion often works especially in an animated logo.
The most widely used color scheme in automotive logos is red, black, blue and green. These colors signify adventures, excitement and motivation. It also relates to sportsmanship that is keen to high-speed drivers all over the world.
Fonts in automotive logos are more likely to be oversized in black and bold letters using mainly Gothic and Celtic type of font. The right combination of color scheme and fonts in automotive logos effectively represents the character and the personality of the people who are into the automotive industry.