There are basic elements a logo should have in order for it to be effective enough and serves the purpose of representing efficiently the owner. It should have the good elements of contrast, text clarity, distinct graphics, good color scheme and familiar symbols.
The Color Scheme – Logo colors if viewed from a distance is the first image that could register in the mind of a viewer. Without reading the text or recognizing the image inside a logo in a distance, its color can be easily identifiable. Study well the right combination of colors you want to use in your logo, stay away from color scheme that are being used by those well-known companies right now, you don’t want to be identified with them because nobody wants a second-rate copy cat.
There are thousands of color combinations available out there; choose one that best represents your company and can be easily identified as soon as the people would see it. Limit your choice to at least 3 to 4 colors only never ever commit the mistakes of using rainbow colors (all seven of them) in your logo, lest you want your logo to be viewed along with chuckles and ridicule.
Study your competitors; look at their logo scheme and honestly gauge yourself how it appeals to you—learn from them. Lastly, make sure that your logo would still have the same appeal and can still be recognized if you will render it in black and white.
The Contrast – Contrast in colors plays a vital role in the basic logo design. It helps in distinguishing basic elements such as text and graphics. The principle behind employing a contrast is to make some elements shine and some other merge in the background. This is to emphasize those elements that need to be stressed out like the fonts. Contrasting also helps in highlighting small details that may likely get lost in the composition. Web designers are the ones that employ most of the contrast when designing.
The Text and the Textures – The clarity and boldness of text and textures in a logo gives off instant recognition and readability, an essential feature that every logo should have. This is the main reason why the logo of Microsoft, IBM, Nike and Coca-cola stands out among the rest; they have the distinct fonts and texture apart from the rest.