Among the following options in which one your business falls?
- You do not possess a logo right now, but wish you have.
- Neither you have a logo nor do you care about it.
- You possess a logo, but there is something missing in it
- You possess a logo and you love it
Whether you are excited, dissatisfied or confused with your business logo, it is unquestionably something which cannot be ignored. And I am sure that you would not dare do that! Even if you are glad with your logo, you might wish to use it in a different way.
If you do not wish to grow your business and if your business runs totally on word-of-mouth referrals then you can operate smoothly without a logo. But most businessmen want to grow beyond their current capacity and sometimes have to grow so that they can match with the increased pace of customers’ needs and to outperform the competition. There are many firms doing the same business as you are. If you are having a good-looking logo it would help you in being prominent and standout from the rest.
Point blank: The logo is something which brings recognition about your company into the minds of the potential customers. It is the fastest as well as the most straightforward way to communicate your essence – the logo speaks the story with a wordy account.
One of the best logos is the renowned Nike “swoosh”. Obviously, it is a logo which everyone would recognize instantly. When you see it the message is conveyed no written explanations are required. This straightforward symbol quickly communicates what Nike is all about: “Just Do It.”
Whether you are thinking about new logo design or have an existing logo design for your business, logos like Nike and other exemplary brands raise the bar on how your logo serves your company image:
Always Deliver on Your Logo’s Promise. The picture is worth a thousand words, and the company logo design is worth a thousand deeds – so you have to keep in mind that your business activities reflects the image you are representing. The logo is simply a visual representation of your brand which includes all the building blocks of your business, from the way you talk on phone to your distinctive manner of delivering services. With the passage of time as you deliver more messages, your logo gains additional power as it bonds your target customer’s experience of you with the logo you employed again and again.
Don’t Short Change Your Image. I am surprised to see that entrepreneurs invest thousands of money into equipment, entertaining clients, traveling, and training along with different activities why don’t they use the cheaper way through their company logos. They create a makeshift logo with the desktop publishing application which comes with the PCs. I request, Please, Please, Please … do not try it yourself, hire a real graphic designer. Pay some money to get the work done. Your logo should be a master piece not a monster piece.
Be Cool About Color Selection. If the target market is more traditional then you would like to reflect that in your logo. Identify your top customers and which type of colors do they prefer. But let me tell you as eventually you have to use the logo and you will be using it many times and for many years so try to use colors that satisfy you. There are no rules for selecting the colors but your logo should have a balance between what colors do you like and how the customers perceive your company. Discuss with your designer regarding the color selection and their impact as well as impact of the colors on the printing costs as well.
One more important point regarding the colors is that your logo should reproduce well in the black and white color version also. As the logo fades out when it is photocopied or used in fax machines.
Make it exceptional – oppose Clipart! The main aim of making a logo is to create something which looks different from the rest. Invest some money in the designer of logo who will make an exclusive one just for your company. Logos having clipart are dicey because there are chances that someone else might also use the same image. Moreover, clipart appears like a little tasteless.
Supersize It. You must ensure that your logo given by the designer is in different sizes from small to large. As you will be using the same logo on business cards, so it should be readable and identifiable at the small size. And if you have to use it on large billboard, you would require a large sized logo. If you upsize the smaller version of the logo the outcome will be in not good quality and most of the time distorted therefore it must also be in large size as well.
Call your Lawyer First. This might be boring stage in the procedure of making a logo for your company, but I suggest you to spend some time and money to ensure that your company name is truly yours.
Let a trademark attorney do a comprehensive research on your company name prior to the cost of making a picture around it. It would be very unpleasant for you if you spend years in gaining the name and reputation of your business and brands, only to learn that someone else wants to sue your company because of violation of trademark. Avoid such nightmares by involving a lawyer.
I know you never realized that designing a logo would be so difficult and complex! Spend some time and money into making a logo which not only builds your image in the minds of the audience but helps in promoting your business as well. Remember, the logo is the most imperative outfit your company wears.