Brands are often characterized by logos, a unique design and symbol that distinguish a business. A businesses’ brand logo oftentimes serve as a tool for the consumers to put their trust into the company. They are willing to pay more for services and products to a reliable brand that they usually trust.
Business is always synonymous with profitability; after all, you wouldn’t dare go into the business arena without thinking of returns. One of the most popular formulas in making a business thrive is making it popular, products and services becomes more profitable when a lot of customers recognize and know it in a positive way. If you would notice, all the top businesses today have one common denominator—they are all brands.
A brand is a concrete means to distinguish a business that suggests a known idea regarding the quality of a product or services identifiable to a company who provides it. While the logo serves as the direct identifier of the business or company that is why it should be visible at all times. The logo should be simple and original and easy to distinguish in all mediums.
Logo and Brand Examples – The most prominent examples of brand and logo are Pepsi, Nike, Kellogg’s, Kmart, and Gucci. By simply recognizing the font, the colors and the images on these logos, people know exactly the idea behind the brand and the product. There is no need to further introduce the company and its product via elaborate ads that costs lots of money.