Creating a business card is hard, just like it was hard creating your business! When you first started out in the business world, you had to think about all kinds of things: what you wanted to sell, who you wanted to sell to, and where you wanted to sell from. Now with your business card, you have to think about how you want to come across to your customers. You have to think about layout, size, shape, text, and most importantly, colour. Just like your business itself, it takes time to make the perfect card. However, it will be worth it because your card is the most powerful marketing tool in promoting your company and products. Other businessmen can tell you: your card design reflects the image of your company to clients and customers. It tells your market about the quality of your service, and what you’re all about.
Always keep your clients in mind as you create your cards. Who are they? How are you going to get them interested in your business? A card designed for a company selling to teenagers is going to look a lot different than one designed for senior citizens.
Sometimes it’s best to just keep it simple. You don’t always have to be bold and innovative. If your clients are such that you feel they wouldn’t like a bold statement, give them something clean and simple. At the end of the day, you want your card to reflect your business.
You should also add a photo or logo to their business card. This gives customers an image to cling to. Usually, you would place this to the left of the contact information.
Consider placing a photo of yourself on your card. This will add a more personal touch to your business card. It makes you’re the face of your company. Without a photo on your business card, people will probably have a hard time remembering you or your company.
If you’re designing your card from scratch, you’ll probably have to hire a professional printing company to print them for you unless you have your own business card printer. However, thanks to the Internet and new technology, it’s really not that expensive!