Your business card is everything. It is the first impression of your company. It is your own personal flyer. It is the way people can get to know you. Don’t waste this opportunity. As you design it, remember one simple rule: Don’t be afraid of colour.
Too many businesses settle for black and white. And what happens to their cards? They’re forgotten. Thrown in the trash. Nobody remembers a dull and uninteresting black and white card. That’s why you have to use colour. Make your card pop! Make it say “Look at me!” Get creative and have fun with it! Sell your business, and stay out of the trash! However, you also don’t want to make the mistake of using too many colours or pictures. If you do, your card will start to look cluttered. You want it to be polished and neat, yet interesting and colourful.
Studies have shown that using colour makes people more receptive to your business. Experts say that plastic and metal business cards stand out to consumers, but colour is the most effective way to sell a brand. Now that you understand the importance of your business card and why colour matters, it’s time to start thinking about your design. It’s a daunting process knowing that it’s such an important part of your business, but it will be worth it in the end. First, use only one or two base colours, then build up from that. When deciding which colours to use, think about your company. Use colours that resemble what you’re about, your products or your service.
The previously mentioned studies also indicate which colours are most effective. Out of the broad spectrum of coloured business cards used in these analyses, those that were red and blue proved to be the most successful. This was determined by measuring cognitive responses of consumers as they viewed different colours. Interestingly enough, the cards with text on a red background were the favorite among the majority of the participants. Blue, on the other hand, evoked a creative response from the audience. This has to do with the fact red signals danger from a psychological standpoint. It’s a warning sign, so it sticks out and is memorable. Alternatively, people connect blue with openness, like the sea or the sky. Subconsciously, their imagination goes wild with the endless opportunities and possibilities of the vast expanses.
Knowing this information, you can make your business card even more effective in selling your product. You now know that the colour you choose affects your customer’s mood! So as you prepare your business card, keep this in mind and choose wisely. Just remember: if your design has great detail, then red is the best option. If you want come across and creative, blue is definitely your best bet.
So now you’ve just become a lot more powerful. You’re not just telling your potential customers about your business, you’re talking to their subconscious. Take advantage of that! Use the research to your benefit, and for goodness sake use colour! You’re a businessman. You want to sell yourself, and you want to sell your products.