Business often uses characters to represent their logos, for the fact that characters create a physical expression for the customers. People often identify and drawn on the familiar characters a logo has. The company can come up with an animated version of their character and turn the logo further to life.
Character can take many forms; it depends on the nature of the business it represents. It can be just a simple throbbing heart, a smiling teeth or just a plain fisherman doing the “thumbs up” sign.
The character can be specific in terms of age and gender; but one element should always be there—its uniqueness. The character should not alienate the company it represents and it should further push forward the company’s commitment and purpose. Simplicity in color should always be the consideration, however complex the character may be.
One of the great advantages a character logo has is its ability to be animated and come to life in a delightful and entertaining manner. Whether it’s just a simple wink, a smile, hand gestures or as intricate as high speed bike running in the street, morphing aliens, exploding bombs or a dance routine, the company’s objective should still be intact.
Adding a voice and a name to a logo character is also an ingenious way of letting the consumers get closer to the logo personality. Through time, that character may develop a life of its own through mascots, shirt merchandise, caps and mugs—but still being identified along with it the company’s profile.