If you are not experienced when it comes to logo designs, then there is a good chance that you might come across some of the common misconceptions that exist regarding logo designs. It is important to know what they are so that you can identify them as false and not spend any time worrying about them.
- Not liking the initial samples.
Some people assume that if none of the samples are good, then the logo design has no chance of turning out good, either. However, this is actually quite common. The effects can be minimized by creating several different samples and doing variations on each one. You should never underestimate the importance of the revision process as this is where the true logo will begin to shine through. It is not uncommon for a logo to go through multiple revisions before you get to where you wanted.
There are several common reasons why designers do not like their initial samples. It can be because they were not very sure what they wanted in the first place so they just used random ideas or maybe because they were having difficulties transferring their ideas into actual logo designs. It is also possible that some ideas simply look better in your head than they do on paper. You should not worry too much when this happens. Doing the initial designs is just the first step in a process until you reach the final logo.
- Thinking that the designs look like clipart.
When a designer uses the term clipart, he is thinking about premade imagery that can be used in all mediums. These are just recycled graphics that lack any originality. However, a logo is not this. While a logo is also used to illustrate a medium, it is always custom made, therefore unique. If you feel like your logo looks too generic and does not represent the industry or the business well, just remember that you can still improve it down the line with revisions.
- Thinking that a simple design is a bad design.
It is common for business owners to look at a logo and think that it is bad because it is too simple. Since they pay, they feel like they should get something that they could not have done by themselves, something complicated. However, simplicity is one of the core characteristics of a great logo. It also helps the logo be more memorable, which is another important trait.
If a client provides examples of logos that he likes, make sure that he understands the styles that they are done in. It is easy to see that some of the most well-known logos in the world (Nike, Sony for example) are very simple in nature. Therefore, it should not surprise him when you come back with some minimalistic designs. Furthermore, the intricacy of a logo is not what makes it stand out. Plus, it can be quite difficult to actually create a simple logo that still manages to capture the message of the brand it is representing.
Feedback is essential in order to get a great logo. The more specific the feedback is, the better. Areas that you should focus on include colours, fonts, layouts and general ideas that need to be included.