A partial listing of the components of an ideal corporate identity system would include:
- Your logo
Questions to ask yourself would be – how effectively does it represent your business, its contemporary/dated appeal, its uniqueness.
- Your business card
How professionally are your logo and contact information presented? Is the quality of your cardstock and printing to your satisfaction?
- Your Stationery
What degree of consistency do your written correspondences have? Do your envelopes have letterheads on them? Are all your mails consistent, when you sent out the same kind of messages?
- Your Promotional Materials
First of all, do you have any promotional materials such as flyer or brochures? Of course, the nature of your business would determine whether or not you need these in the very first place. In case you do have them already, how professional are they in terms of their appearance, look and feel? How contemporary is their appeal?
- Your website
Firstly, do you have a website of your business? If so, are you clear about the goals that it is purported to achieve for you? How about its attractiveness of design and ease of navigation? Does it require an upgrade, perhaps even a complete redesign? Has it been submitted to the primary search engines?
- Your presentations
Are you making use of electronic presentation formats that are commonly available? Would you like to take the benefit of customized presentation templates? Have you ever contemplated using mini-CDs for distributing your presentations?