Corporate identity serves as the character and the tagline of your business. It is the solid distinctiveness that creates recognition in the mentality of your customers. Topping off with sound marketing strategies, these corporate identity designs will prove to be very beneficial and one of the moving forces through success.
Furthermore, it introduces the clients to the services and products where they can discover valuable benefits for them thus, making business thrive and the consumerism exciting. Your logo should serve as a doorway of your company enticing people to come and try your product and services. A good product or service is nothing if it just sits in the dark corner unrecognized that is why it is important to let the world know of your business. The first and the leading step towards recognition and success would be a good logo and identity.
Recognition and recall come in many forms and playing along with different forms and combinations would often result a good retention in the mind of the consumers. People would recognize a simple logo at a glance, sometimes even from far away. Simple tunes when heard can stay longer in the mind of the listener and tag lines are being dragged into everyday conversation as they would recall it.
Consumers, upon hearing the name of the company often associates it with its existing sights and sounds that goes along with its ads. Try yourself a little memory recall—what would you see in the back of your mind if you see a Pepsi Logo? Energizer Bunny? Or Nike Swoosh? Do you recall a tune or two with its image? These are some of the most successful business that utilizes well the consumer recall tactics in their business.
Corporate identity is in the form of logos and trademarks. It includes the page layouts, color palettes, typefaces and other method to make people have an instant recall upon seeing its presence. These corporate identity elements should always be thought of in terms of design and execution. It’s inclusion in products and placement in strategic areas where people often gather should also be well planned. One of such good example of effective corporate identity is McDonald’s. The red and yellow colors of its logo are recognizable worldwide; the simple yet distinct identity enables it to stands out as the market easily recognizes the company as they see it. As a moving tool for every promotion in a company, corporate identity is structured into three different parts such as corporate designs (uniforms, logos), corporate communications (public relations, advertisements, infomercials), and corporate behaviors (norms and internal revenues).