There are numerous components that together constitute and give shape to a set corporate identity, including logos and other supporting devices. With these guidelines, you will be able to apply your corporate identity suitably and also ensure that you have just the right typefaces, page layouts, color palettes, and all other related methods of ensuring visual consistency and a brand recognition that is unswerving, irrespective of the diverse ways in which you manifest your brand.
Towards that end, a Corporate Identity Style Guide contains an elaborate explanation of your novel identity along with pointers towards how you could use it effectively to get through an identity campaign that is long-term and consistent. Remember that when it comes to ensuring the aforementioned consistency, this style guide would be akin to being your bible. In its absence, maintaining consistency across the identity program would be reasonably challenging, all the more so if usual processes such as ordering, buying, printing, or specification of corporate materials are not centralized activities. With this guide, you can be assured about being able to systematically reproduce the standards that have been developed by LogoSharx designers.
In this context, the logo itself ends up having lesser significance as compared to the situations or context in which it is used. Inconsistent usage and too many different styles and formats or colors of the logo will only lead to confusing prospective customers and even driving some of them away, even if your logo per se is very attractive and well designed.
Keeping the above mentioned factors in mind, a Customized Corporate Identity Style Guide should have the following:
Consistent use of the Logo
- Corporate Colors
Paper usage guidelines
- Apt Paper For the Job
- Business Cards
- Physical Characteristics
Basic Corporate Identity guidelines
- Corporate Font
Depending on your needs, the Corporate Identity Style Guide will specify requirements for:
- Marketing material
- Office documents
Your Corporate Identity
- Implementation Tips