You may not notice it from a standpoint, but logos can make or break a company’s existence. It can do wonders for a business especially those that are just starting up. It can represent a positive image you want to project in the market, which is if your logo works in accordance with your purpose.
The Logo Credibility – Every business stands on its credibility. It is a factor that people are looking for in every transaction that they may enter in any business entity and without it, no business can flourish. Since logos represent a business entity or a corporation, it should have the same credibility as the business it represents. It should be the mark of credibility so that when people saw it advertised or brandished somewhere else—it speaks of trustworthiness and authority in its chosen field.
This is the same reason why Intel Corp. the leading manufacturer of computer chips and motherboards uses the phrase along with their logo “Intel Inside” in every CPU that they sell. It’s like telling the world that, “hey, you can trust this computer because it has Intel Inside.”
Business Representation – The gauge of your logo credibility lies on its ability to represent in full your business. The influence and admiration your logo attracts plays an important role in your success. However, it is suffice to say that your business should equal the credibility your logo is acquiring. With logo being only the mirror of your company; you should also work hard to maintain the integrity of your business.
Establishing Trust – Trust is not something that you can have overnight, or it cannot be bought and sold. Every business should earn it by investing in many different things. Logo is one of the major factors in establishing trust among customers, colleagues, competitors and investors. It is a seal of confidence and trustworthiness wherein those who see it (the logo) will be assured of great quality and good service.
Try strolling along the supermarket isle, you will notice that most of the consumers especially the mothers are settling for a brand that have already earned their trust even if the price of that product is comparatively higher than those of the same products. You will also notice that those trusted brands have their logo well-made.