Our Logo Design Process

Our creative logo design process helps create a unforgettable, flawlessly designed logo that signifies your brand identity, which is vital for any business to develop further.


Our logo design process

  1. Choosing Your Design Requirements (eg. Logo Design)

Everyone’s design requirements & needs are different.  It is my privilege to tend to yours.  Please choose the services that are best suited for you. Then, you may submit a basic online design request.

To get started with your design needs todayClick Here


  1. The Logo Briefing

logo design briefEvery job starts with a online questionnaire, or creative brief. This initial portion of the design stage is critical, as it provides essential background information regarding your business (products, services, and company ethos).

This counsel helps me to capture a clear idea of what will pull your project towards perfection.


  1. Concept Generation & Prototype Designs

Logo Concept Generation and Prototype DesignsOnce the questionnaire is returned, I can immediately attend to artwork.   This is often done by my sketching rough drafts onto old fashioned paper, then transferring them to the computer where they are then available for your review and evaluation.

As soon as the first prototypes are complete, I will send them by email for your perusal.  Artwork files are kept for life, so there is never a worry that you will lose a single pixel.


  1. Send & Review

logo reviews and sendingOnce the initial prototypes are released, I will encourage feedback on each individual design. Most often, one or two items will need further development.  Together, we will polish colour and typography.

If the design doesn’t fit development, new ideas are but a brainstorm away.

Design and review will continue until you are thrilled with the final look and feel of the artwork. Unlike large design firms, there is no limitation placed on the number of revisions you may make with me.  I am happy only upon client satisfaction.


  1. Final Output

logo final design and outputOnce the design is approved, they are transferred to professional press specifications, and then sent to you.

I deliver all files via email, along with a broad range of additional formats.  These you can use as you see fit, in word documents or on your website.

Standard file types include .eps .ai .pdf .jpeg and .tiff, in addition to software specific files such as Adobe Indesign.

I’m always happy to add any other formats you might need without any additional charge.

Full copyright is granted upon receipt of final payment.  Overseas clients may be limited to online payment, but it is always possible to facilitate a direct transfer from your home bank (you will need to check with your bank about paying to an Australian institution)