The logo design of your company carries immense significance. Not only does it give people an instant cue about your company, serving as an excellent harbinger of absolute recall value, it denotes the impressions that people have about your company. It is a projection of the identity and image that your company has, which is why you always want that your logo projects just the right image that you want it to.
Research and surveys together showcased the fact that when it comes to corporate image, mundane (essentially tangible) items such as your letterhead, web site, promotional items, envelopes, business cards create a more lasting impression than do things like the location of your company offices, the place where it is headquartered, the number of employees it has on its payroll, etc. Perhaps it is only the company annual report that has more weightage than the items enlisted above.
Often, the symbols associated with a particular company accompany the logo type while in others, logotype itself becomes the identity of the company. Colors have an equally important role to play, when it comes to brand recognition.