Actually, if you are just starting off, it is all the more reason for you to have an apt logo for your business. Numerous small businesses make the mistake of not concentrating too much on their logo, when that is what will actually go on to give them their brand identity. Do not get swayed into thinking that you do not need a logo for your company – when you are just establishing yourself at this point, because:
- A quality logo gets you instant recognition, at a time when you are just establishing yourself and competing with bigger, well-entrenched players in the fray.
- A logo that is unique, clearly stands out in the minds of people, and is definitely a better cue to keep in mind and remember, than just the name itself.
- A document or website gets visually enhanced by the addition of a logo.
- It is always better to have your corporate identity in place first, than to establish your business first, and then consider creating its corporate identity.