Creating logos that possess the quality of beauty and professionalism does not entail long arduous job nor comprehend on deep thoughts. Proper understanding of the basic qualities of a logo design is all there is necessary to come up with an effective yet beautiful logo design.
This includes the use of proper typography, graphic elements composition, basic colors, font’s legibility and size, and the logo’s adaptability in different mediums. Every logo should possess the beauty and elegance without having fanfares and extravagance.
Below are some brief guides that best describe what really an elegant logo designs is:
Simplicity – Exaggerated designs and overrated use of common fonts should be avoided. Simplicity should always be the main factor in doing a logo design. All the elements such as the fonts, colors, images and graphic elements must work in harmony and in simplicity not to corrupt the image of the company it represents. It should emit a positive acceptance among the clients by way of presenting itself pleasant to the eyes.
Extra care should be given not to clutter the logo composition with too many graphics. Simple text without those special effects can enhance further the overall look of the logo design.
Do not use too many colors in your logo. Each color has a distinct meaning and can communicate well with the clients. Take notice of some of the most elegant logos in the world, some of them employs only two or three colors, and other times none at all.
Obscure Fonts – The most grossly mistake any designer would make is to use fonts that are incomprehensible to the eyes of the customers. Fonts that create confusion and misunderstanding among the customers such as child-oriented and highly artistic fonts like those of gothic are not logo friendly. The most commonly used fonts are Times New Roman, Arial, and Microsoft sans serif. These fonts are very professional looking and impart distinctive manifestation of an elegant logo.