With the ever-increasing technological advancements, most communications with clients are done through email. This means you want to have a professional looking email and having a dot.com is no longer enough. By adding a professional signature to your email, you are not only displaying your company name, but also that you take your business seriously. Here at Logo Mate, we can help you create the perfect email signature design that you will be proud to display to all of your clients. Because first impressions matter the most, we work with you closely to create the perfect email signature design.
You can expect the following email signature design services:
- 100% Satisfaction Guaranteed
- Fast, quick & efficient turnaround times
- Access our project tracker to keep track your work anytime
- Agency quality design without the price tag
- Free lifetime access to your files and file storage
- Full copyright ownership of design transfers to you upon completion
- Files are delivered in all relevant formats
We understand the importance of a email signature and will work with you to help make the process easy.
With our design team, you will never have to sacrifice the quality of your design in order to meet a deadline, with years of experience and working closely with our clients in making their ideas a reality. Get the email signature design you need today, at a price you can afford.
9 Reasons Why You Need Professional Email Signature
Of all the marketing tools available to a company, one of the most underestimated and often overlooked is the email signature. Such are the advantages of a properly executed email signature that all companies should see them as a crucial component of their branding and marketing strategy.
What are the things you should remember, and what are the things you should avoid when designing a corporate email signature? The following essentials are here to help.
- Include all of the necessary components
An email signature should include all of the important contact details and personal information, including the name of the sender, the company name and website, the sender’s job title and contact information. Contact information would usually include addresses and phone numbers. If there are a number of different contact options, use the most suitable one for the recipient in question. You should include within you email signature the company logo. This is important for branding and helps the recipient remember who you are.
You should avoid using an image for your signature; otherwise your signature can be copied and pasted.
- Think about the length of the email signature
The number of generally accepted lines for a business email signature is between four and seven. Sometimes it can be difficult to stay under seven lines however — here using pipes and colons can help you out. For example: jdoefashion.com | firstname.lastname@example.org.
- Push for a professional design
It is all about keeping the text professional, so you should use fonts that are easy to read, not overly large or overly small text, and you should avoid using silly pictures or graphics. If your business is artistic then Colours might not be a bad option, though in general you want the font Colour to be black or navy.
You might be tempted to add your own personal quote below your signature. This is fine for informal greetings and personal messages, but it is not the best option with formal correspondence. It is simply not worth the risk of annoying or offending the receiver. If you want to add something extra, do with the company slogan. Remember to include ‘Sincerely’, ‘Faithfully’ or ‘Kind Regards’ as the closing statement.
- Shorten the signature for forwards and replies
For the first email you obvious want to include the email signature in its entirety (such as the information included above), however when dealing with email chains, replies and forwards, you want to include the essentials only, otherwise the chain will become too bulky. Include only the essentials here, such as sender, company name, and important contact details. Be aware however that some programs know when the long signature is already present in the email, and only uses shorter signatures afterwards.
- Make the signature current
Are there any special things going on in your business that you could advertise, such as a business anniversary, or is it the season to be jolly? It can be beneficial to make your signatures timely and add an extra layer of communication.
- Link in with social media
Including social media links in the email signature is an easy way to boost your social media profile. There are many signature management programs where you can automatically include your latest social posts in the signature.
For employees that have bios or professional social media profiles that are relevant, these can be included in the email signature. This can be very useful for chartered professionals. Obviously you should never include links to personal profiles.
- Email disclaimers
Remember to always include email disclaimers on all of the emails that are sent out.
- Check for spelling and punctuation
Once you have finished creating or updating your email signature, check it carefully for spelling and punctuation mistakes. Check online or use your program to make sure the formatting is correct and as per the accepted standard. You should also check that all links are working, and remember to update them whenever links change.
- Aim for consistency
One of the most important things to appreciate when designing your email signature is consistency. Once you have designed your signature, you then need to ensure that all the other employees with the business are using the same signature. There are a number of email signature tools available that let you configure a standard email signature for all company employees, which are available for hosted systems such as Google Apps, Exchange, Office 365 and Outlook. Because you can update signatures easily with such tools, it is much easier to update messages to keep them fresh and timely.