A business logo is one that does not just look good in standalone form, but also when it is printed or reproduced in various formats, forms and sizes. The following are some of the factors that make up a great logo design:
A great logo would be one which is vector designed, which never distorts, no matter how much you change its size. Screen printing and stationery mandate vector images.
A great logo always stands out from all other logos in the vicinity, no matter how many other brands and their logos might be around it.
A great logo design is one which is simple, with minimal fuss. It should be easy to remember and recognize.
If you are planning to have slogans accompanying your logo, you must try to make them catchy and appealing. Not using a slogan at all would be a better option than using a poor slogan, so use it wisely, and use it only when really deemed necessary as it is definitely not mandatory to have a slogan with your logo.
A good logo is one which stands the test of time. Even with the passage of a number of years, say ten, fifteen or even twenty years, the appeal of the logo should not diminish.
Apt Choice of Colors
A good logo is one which chooses colors appropriately. While dazzling colors may look good, they may not be appropriate at all times. So, choose your colors wisely when incorporating them into your logo, making sure that they gel well with your business.
Your logo must be portable, whereby it can be easily transformed, moved, resized and published across diverse mediums. Its colors should also be easily changeable.