Logo serves as a substantial asset any company has. It serves as their face that customers often look up to and admire. A lot of time and effort as well as resources should be spend on making the proper logo that would represent a company in all its dealings. The large number of competitors as well as the multitude of businesses with the same types renders a single company to be just another face in the crowd. However, logos will definitely change that situation as it gives identity in distinctive manner to any business that needs a push.
If we take a moment to study some existing logos today, we can immediately tell which company is associated with a certain logo even without any text that accompanies it. The Pepsi logo for instance can stand on its own without any description that goes along with it, the symbols says it all.
Another example is FedEx. Since its launch, ingenuity is always synonymous with this company and its logo. Everyone knows that FedEx is Federal Express—quite a lengthy name if you are to transform it into a logo not to mention costly too. The designers were genius enough to shorten its name into “FedEx,” not just unique but retains in the memory of consumers in its cost-effective method.