One of the major important tasks of a business is how to define his image to the customers. With this, the logo is always in the forefront in accomplishing this task especially in defining the company’s image for the customers. Some of the most famous logos in the market that greatly helped catapult the company it represents are Apple, Microsoft, Coca-Cola, Pepsi Cola and Nike. These logos have with them the exceptional rendition of graphics, excellent color schemes, textures, text, fonts that embodies what a quality logo design should be.
Text and Fonts – Text style is crucial in an effective rendition of a logo. Some logo designers use bold text and freestyle fonts in their logos to be able to get the audience’s attention. Text that is rich in texture can help improve the image of your business professionally. This determined image instill in the mind of the customers who will get positive impression for your company.
Compatibility – Your logo should be highly compatible appearing in different background and formats. One great example would be the McDonald’s logo. The big letter ‘M’ in yellow with red background blends well in different surroundings. You can put it in white paper and still stands out, or you can place it in black and still good looking. That is why the McDonald’s logo always gets noticed in billboards, brochures, advertisements, lunch boxes, and newsletters.
Compatibility with Company Image – Notice how those worlds’s popular logo looks? They have the simplest text and straightforward rendition of graphics. One misconception among the business circle is to decorate your logos with loud graphics and colors to attract attention among the customers. Definitely there is no truth on this. The simplicity in the design and text captures the attention of the viewer because the honesty and the message come out true to its form. The best example would be the logos of Nike and Apple—simple yet powerful.
Ground breaking ideas and innovative thinking is what we need to come up with great logos nowadays, especially with the stiff competition among Business Corporation and the dawn of the modern technology. One of the purposes of a good logo is to stimulate the mind of the customer visually by engaging them to look and think on the images presented to them. These images contain all the positive traits the company has in relation to their business.
Inspiration – Your logo, just like those great logos of our time should be able to inspire the consumers whenever they see it. Consumers always expect a great product behind an inspiring logo; it evokes their emotion and helps them move positively. This is the reason why a logo is influential in depicting the character and image as well as the goal of the company.