Logo creation is just as important as a business plan for a business. The logo is not something that you consult a designer and create it with an attractive tagline and an image. A logo is something that is way beyond a tagline and an image; it needs lowest depth in understanding, so that the logo design portrays the exact nature of your business, because it leaves a sustained impression in the minds of the audience.
Every color and shape represents something therefore every curve in your logo is placed with a reason behind it. These small factors combine together to portray the image you want people to see.
The selection of color
Every color used on the logo means something, there are people who get irritated from some particular colors whereas some people simply love some colors and get attracted right away. It has been proved as well that colors have psychological impact in the minds of people therefore when using colors or especially when combining them together a thorough knowledge is required to create an effective logo.
A thorough knowledge and experience is required to ideally make a combination of shapes to create the logo image. It requires a significant amount of time to think about the curves and circles, overdone shapes leaves a bad impression on the audience and confuses about the nature of the business of the company. High time and effort investment is required to create such a logo that has the right balance of everything and captivates audience not only in the first look but in a long lasting manner as well.
Getting it all together
Always think deeply before performing any action to the logo, the “what” word should come first in the mind even when starting the base sketch, because if the infrastructure is not well set up the colors and shape would not fully fit in, the hit n trial method is good but always check at every point of addition that the modification is adding the value to logo and not degrading it. Further more another important thing is to keep the right balance of your logo intact, if the logo does not contain the appropriate amount of colors or shapes it won’t look appealing. Moreover if these elements are overdone it will ruin the message that you want to convey to your audience. Before applying any stroke you must think about the correct balance of the logo so that it can convey the exact message that you want to portray. The factors that should be kept in mind while maintaining the perfect balance are as follows:
- What is the objective and nature of your business
- What products and services are offered by it
- What competitive edge you have over the competitors in the market.
We will now analyze some of the popular logos that are familiar to us, and uses different variation of font sizes and vibrant colors.
The small fonts of the big companies portray that people from every walk of life, no matter what is their status; they can do business with them. This is a nice technique to make people at ease and approach the company.
If red color is used, this on the first case grasps the attention and communicates professionalism, passion and stability that are possessed by the company. This is the reason why MasterCard, HSBC and several others use red colored shades in their logo.
Arches are the symbols that are used in multiple ways with other elements or letters in your logo, they portray protection to the stake holder if it is used on the overhead. If it is used under the text then it portrays reliability and when used with different directions it portrays protection, reliability and trust.
Summarizing the content we see that you do not require combining many lines or shapes to convey your message, adding numerous symbols and elements to the logo can create confusion instead of value to the brand.
Thoroughly check your designs and be clear about your requirements when you consult your designers to work on your logo, ensure that it is properly shaped and has the required appealing looks. The balance of the logo through symbols and colors should be properly crafted, make the logo as simple as possible so that it is neat and remembered for long.