Some people might make the mistake of thinking that logo design is a simple process but, in reality, there are many choices that they need to make: colours, tagline, fonts, styles etc. Another important factor is versatility. You need to know where exactly the logo is going to be used because this will affect the layout. That is why you should know all of the layout options that you have before you decide on anything.
- Text only layout. Using only text in your logo will make the name of the business really stand out, but this layout is considered to be a bit boring. The most important thing here is to make the right font choice. Anything particular about it will help it be more distinctive.
- Icons only layout. Using only an icon will make your logo very memorable and it will also define your brand much better. However, you should be aware of the restrictions that can arise when you want to print the logo on various materials.
- Image incorporated in letters layout. If you think that a text only layout is too dull, one way to fix this is by incorporating an image in the letters. However, you need to be careful that the letters are still clear so that you do not lose legibility.
- Icon left layout. This is the most popular choice for logos: it is an icon immediately followed by text. It can be problematic for companies with a long name as it makes the logo hard to print and it is also hard for it to remain clear.
- Icon right layout. Having the icon after the text emphasizes the name of your business instead of the icon.
- Icon above layout. By placing the icon above the text you get a logo that is triangular or square-shaped. This can be a good fit for printing purposes but this layout is harder to use on signage.
- Circular layout. This layout is really good for logos that are meant to go on stickers. They are problematic for other items, though, such as pens. These are pretty industry-specific and are only popular within certain circles.
One element of the logo that you must not forget is the tagline, if you have one at all. You need to consider the sizes that your logo will come in if you want the tagline to remain legible. It is usually recommended that the tagline is not bigger than 3 to 4 words. That way it is memorable and catchy and can also remain rather large in comparison to the logo so that it will be noticeable.
Remember that you have multiple layout options when you are working on a logo. Try them all on for size in order to see which one works best. Also, take into account that most people see logos at a distance so make sure that yours will be legible, even when it is really small.