A functional logo best correspond to the quality of the company or organization it represents. It should be practical, accurate and functional that harmonizes the ideals of the business with external reality in some quantifiable way. The business’ ideology should be well represented in its logo.
Functionality in a logo simply means its capability to be flexible enough to be printed and reproduced in different media. It should be scalable, simple, and perceptive and has only minimal colors. It should not have those photographic attributes such as drop shadows and complicated compositions. The logo’s accuracy and validity should be well seen when it is reduced or enlarged or placed in any background types. When transformed into a black and white, logos should still retain its imagery and should still be identifiable.
Probably the most important characteristic a functional logo has is its ability to stand in the crowd of the multitude of logos out there. Being able to stand out among the rest means a gain in sales. A functional logo should be practical, professional-looking, efficient and simple.
It is always been a wise decision for a company to include their name as part of the logo. This will be possible by positioning the type over the shape of the image or the logo itself, in overlaying; you can turn the different parts into an organized single unit.
One of the main functions of the logo is to present the company’s aim and its product and making it memorable to the mind of the consumers. Logos are considered to be the focal point of the company’s business identity.