There are countless variables in designing of logo which is a good thing because it means that each and every logo can look different and distinctive from the others. While there are certain standards that if you follow then there are more chances for you to finish up with a unique and attractive logo. Whether a logo design is good or not it remains entirely subjective, but by following these points will give you a logo which is practical, attractive as well as promising a long life.
Unique Logo Design
Your logo needs to look different as it belongs to you only. It is amazing how many occasions we have seen customers asking to copy logos. Let me tell you this it isn’t a good idea. Besides having potential legal complications it does not look professional.
Logos Are Timeless
The ‘swoosh’ logo which made all logos technological and related to internet. The issue is that each and everyone followed the trend and the style and it quickly became tired. So just after few years we have seen a number of logo designs which look obsolete. The most recent design logo trend is called 2.0. It is technique which can be traced back to Apple Computers. Adding reflecting look at the bottom of your logo and giving it a gel treatment and then you are all set. Web 2.0 is still strong enough, but I’ll go out on a limb and tell it will become past news by end of next season.
Make Sure It Is Gimmick Free
Special graphics and filters are used by inexperienced designers to the logos which have something missing in them. The problem is that the logo is usually missing any design reliability and adding different shapes and dropping shadows would not going to work. Though, it would show that the new software of logo designing is good but it does not add anything to the designers’ professionalism. Such treatments would look good for glamour shots but not in your new logo on standard business materials. The logo needs to be precisely simple as possible for flexibility and the adaptability which is described below in the list.
4) Your Logo Needs Flexibility and Adaptability
Over the years your company will be operating you would like to publicize your logo on every material you sent to the customers, suppliers and all the stakeholders. This is the idea of having a creative logo. So you need to have a logo which is flexible as well as adaptable to almost every situation as well as look attractive grabbing. You will be using your logo on the Faxes, checks, newspaper ads, invoices, embroidery, letterheads etc. so it has to go well with all of them. You should also ensure that the logo looks good on the black and white version as well.
Make Sure Is Has Scalability
When selecting your logo, you need to check the logo in different sizes because you will be using it in very small sizes as small as Postage stamp size. Typical example of this – for many years, we have designed heaps of sports event posters featuring logos from different event sponsors. There is very little space so the logos are featured as very tiny pictures and the simpler logo stands out from a distance. The cluttered logos are not identifiable and so sponsors are almost wasting their money, particularly if insertion on the poster is the lone advantage of their sponsorship. When we talk about scalability, the portion containing the text in the logo is the most significant part because that is the piece which you want people to memorize. Weak and sickly text does not read well in very small size as small as half an inch.
Colour Is Not Important Initially, But It Is Important
The importance of colour cannot be denied. You need to use consistently corporate colours because understandably they will be part of your brand. Though, when selecting the design of your logo, color is something which is given lesser importance. A logo which needs the colour to hold the design as one is fine, when the printing is of the best possible quality. Logos which depends on the colour too much when used in small sizes and unless the distinction between the two colours is prominent, there will be a confusion and disarray if used in black and white colours. There are occasions where you have to use black and white colours like for low resolution reproduction such as Faxes, checks etc. in such cases you can forget about readability absolutely. Logos which uses colours as a foundation of the design prints as black marks or stains on a Fax transmission and having the amount of money banks have, still don’t know how to print a good looking check.
Like majority of the standards not each standard will apply in all the situations, and in most of the cases, we would not follow them entirely. Though, these are the guidelines which will assist you in the inventive process of designing your new logo.