Your company logo is one of the most important aspects of your brand identity, yet it is all too easy to cut costs in the design process. There are many people online who will offer you cut-price logo design, or you may decide to do it yourself or ask a friend. If you do so, you are heading down the wrong path, and will regret your decision.
Time and Effort
Designing your logo and building a brand identity is not to be taken lightly; this is a part of business development that is extremely important, and there are many essential points to consider. A good designer will understand the challenges, and be ready to take them on.
Your company needs to stand out from the rest, as does your logo; to this end, a designer needs to know everything they can about the company, what it is aiming for, and how it intends to get there. This requires a degree of honest conversation and brainstorming that can be quite taxing. You do not wish to end up with a logo that is just like all the others.
You need to spend time considering a wide range of factors: who your audience is, what they expect from you, and why they use your service; also, what you want from your logo, and how you expect to use it across the board.
Investing in a Logo
No matter which way you look at it, a logo is a worthy investment; this is why a good one will cost you a good amount. You can choose to skimp on logo design, but then you are not getting the benefit of the designer’s years of expertise and understanding. You are designing a logo to portray and cement your company’s identity in the eyes of potential and existing customers. Identity is vital in terms of trust and loyalty in business.
A poor logo, one hastily designed or cheaply procured, will not do the job you expect from it; instead it will portray an unprofessional image to all who view it. Remember, a logo is a serious investment, and such things do take up a lot of time and money. Professional logo design is well worth the outlay.
Ten Great Tips to Get a Good Logo
- Be sensible with your budget; talk to designers and see how much is needed.
- Understand that these things take time, don’t expect it overnight.
- Be realistic in what you expect.
- Recognize that the end result is beneficial for the company.
- Understand that design can be a complex process.
- Choose a design agency or individual carefully
- Treat your logo as part of your overall brand identity program
- Remember that there are many areas in which your logo can be effective
- Get involved in the design process
- Use a professional – don’t do it yourself.
If you consider the above and take time finding the right designer to work with you should end up with a logo that suits your needs, works for your company and was worth the investment. Your logo is about you and your brand, and inspires your customers to remain loyal to you.