A corporate logo design is not just a simple sign that represents a business. It consists and stands for the ideals, characteristics, style and quality a business has. Different businesses are represented by different styles and images as well as its fonts and colors. The image in a logo can radically change the image and the perception as well as improve the business if it is well designed.
Consulting a professional designer to do the job is highly recommended, however, there are instances wherein the designer is the business owner himself. This should not be misconstrued because nobody knows better the business other than the owner himself, however, the business owner’s personal choice of logo should be set aside and opt for a professional rendition appropriate for the particular type of business he have.
The choice of color plays a major role in the overall look of the logo. Logos should be simple in design with colors in bright and bold rendition. Other businesses opt for a dark colors but have styles that is bold. This combination attracts attention and the design choice speaks of the company it represents. When approaching a professional logo designer, he will brief you of the basic nuances of the design in the industry that you are in and provide you with some basic case in point on how to properly choose the best design for your own logo.
Here are some of those guidelines to follow when choosing the right design for your logo:
- Simplicity. The design should be straightforward and free of clutter and other unwanted details that may confuse the customers.
- Colors should be limited, choose a set of colors that best represents the type of business that you have as colors set the mood and the look of a design.
- Always aim for a professional looking logo, never a sloppy and flashy type that is amateurish in look.
- The logo should be flexible enough to be replicated in different media in any size and in black and white.