Graphic design can sell products and services and look highly effective when used in the right way. A great designer knows how to attract attention and keep the reader reading. There is an art to great design, and this document shows some handy tips that you can use, to improve your design when creating brochures.
Brochures are fantastic ways to promote businesses. They are cost effective methods of distributing information, and they can be used in many different ways. Brochures can be left at tourist information outlets, placed in racks or distributed face-to-face.
Working with a graphic designer to create your brochures is a certain way to achieve a professional finish. There is a massive difference between amateur brochures and professional graphic design. Use these tips, along with your designer, to create a brochure that works for your business.
Determine your purpose
Before you start creating a brochure, think about what you are trying to achieve. Go back to the basics of business branding, and ask yourself what your objectives are. Your brochure may have a purpose of notifying readers of an upcoming event, you might be advertising a specific product, or you may be providing prices and product specifications.
When you determine your purpose, you will understand the content that you need to include, and the style that it needs to be designed in. Ensure that you do not skip this step, as it forms the foundation of effective brochure creation.
Restrict your fonts
To keep you brochure clean and impressive, restrict your use of fonts. There is nothing wrong with using fonts that other people use, and you do not need to stand out with originality. Try just using two well-chosen fonts for a clean look.
Also remember that many businesses have graphic design style guides to choose fonts from. If you are running a business yourself, this is something that you may decide to develop. A style guide will ensure consistency in design, and boost your overall branding efforts.
Take care of your paper stock
Before you talk about anything decide what your paper stock will be as this will influence the design of the brochure. Decide if it needs to be standard A4 paper, or if you have other options.
Use great copywriting
You may choose to employ a professional copywriter to ensure that your written content is perfect. If not, you may have someone in your office who is a great writer, and who understands the process of writing for printed brochures.
Great copywriting is concise and straight to the point. There is no waffle, and the spelling and grammar is perfect. Always remember to double check copy, as you will want to ensure there are no mistakes, especially in phone numbers and other contact details.
Know your audience
Who is going to read your brochure? Know who your audience is, so that you can write and design your brochure for them. Ask yourself questions about them, so you have a clear understanding of their demographics. Your audience should be the target market of your business, so it is important that you know them well.
Keep it simple
Simple ideas are often the best, so brainstorm on the basic messages that you want to get across. Choose statements that are bold and powerful, and cause the readers to want to act. Remember that brochures do not have much space on them, so it is important to choose the content carefully. Be brief, but most importantly, be effective.
Put pen to paper
Start sketching ideas that you like. Get a pen and some paper and start working on ideas, including content and layouts. Once you get your ideas down, you will be able to communicate them more easily to other stakeholders, including graphic designers and people who you work with.
Do what works
There is no need to be different and try whacky concepts. Brochures are simple marketing devices, so there is no need to be completely original. Keep to the basics that look bold and inviting to read, without extra fuss or complication.
Impress your readers
Remember that your brochure needs to stand out in a crowd. Consider what you can do to ensure that your brochure is highly visible in a crowded rack, with other brochures. You may choose to use glossy paper, a bold heading, or a few catchy words. Impress your readers and give them a brochure that they will want to hold on
Use great images
Never cut back on the quality of images that you use. Your brochure can easily decline in quality, just because you choose to use cheap stock photography. Stand tall and classy with your photographs and illustrations.
Work with a graphic designer
Many people think that they can design themselves, however there is a real difference between amateur and professional graphic design. There is both an art and a science to graphic design, and it is important that you choose a designer that represents your style and who is experienced in their work.
Work with a professional graphic designer, and your products and materials will come to life and attract the attention you want. Effective graphic design sells, so get started today and notice the difference.