Logo is one of the foundations of every business; it is the symbol of the manifestation and the entity of your corporation as it serves as a face that confronts customers and the people connected to the trade. Every logo should be professionally designed because it reflects the personality of every business. Designing should be done carefully and meticulously and a lot of things should be considered before executing a design.
The Logo Design
The first and foremost consideration in designing a logo should be its simplicity. It is the main characteristic a logo should have. As a designer, you can use different shapes that you think are appropriate for the concept but make it as simple as possible. Choose 3 to 4 types of colors that strongly stand out. Having too many colors can prove to be distracting and annoying; furthermore your logo will look like cheap and unprofessional.
The logo should be flexible enough to be re-sized in various sizes without losing its quality and can be used in quite a lot number of computer programs. To test the legibility of your logo, see if it looks good in black and white as well as it is in color.
Logo Design Studio
Designing a logo is not an easy job; you need full dedication, creativity and hard work. This is because a logo needs higher quality standards in every detail. It should be executed by a collective effort of designers and marketers geared towards excellence in their work. The collective efforts of the people involved in creating an effective and powerful logo knows all the rudiments of developing artistic and valuable elements of identity and branding.
The Design Studio – Understanding the logo design studio is the art of understanding how logos are made. During the past years, the arts and crafts movement throughout the world has left a highly acceptable program to many artists. This artists’ movement paved the way and evolved into different mass communication forms such as advertising, web design, graphic design and logo design.
With the increasing momentum in the industry, as well as the heightening competition among the advertising agencies worldwide, there is an intense call for the innovation. Different designing mediums such as photography, graphics, film and CGIs are now combining in order to stay on top of the competition. This is where the term Logo Design Studio comes out making unforgettable brand identities.
Logo Design Studio can now be considered as a creative powerhouse surrounding graphic designers, artists, web developers, copywriters, photographers and marketers. These are all creative people who are consistently developing artistic impressions such as logos.
How does it work? – Designing a logo is not a picnic in the park. You have to have all the necessary information and steps in order to fully grasp the formation for a logo. It is but important to take note that designing a logo is not a one-man-show; it is collaborative work in a combined effort, work and talent. Designing a logo is an endless task of draft after draft and finally comes out with something creative, unique and artistic. Here are some of the steps to ensure the most professional, artistic and timely rendition of a logo:
The Team – There should be a team assigned in each logo order to handle the needs of the customer. The team should consist of designers and marketers to work together and make sure that their work carries a universal appeal and at the same time geared towards the targeted audience. Every team should have graphic designers, copy writers, sketch artists, marketers and should have vast experiences in their own field. This is the most crucial steps in making a successful logo—a powerhouse composition of talent and ingenuity. The success of a project depends on the plans and elements created by a team of competent people. This is also to make sure that the team is responsible for the timely delivery of the pre-ordered logo. Time is important in making the business work.
Designing the Logo – The team brainstorms to contribute ideas and turns it into an interactive logo. Tons of rough sketches will be made before arriving into an acceptable rough rendition of the design. When the ideas they have in mind finally takes shape through the sketches, it is time to move to the next step.
Mock-Up Approval – Rough logo design sketch will be sent to clients for a mock-up approval. The client then approves/disapproves and suggests further changes or adds some elements necessary. The selected mock-up will be send back to the studio for further work-up.
Making the Changes – The team modifies the mock-up according to the client’s wishes and working to arrive on the final logo design. After all the changes made, the design is sent again to the client for approval.
The Final Approval – The logo design is sent again for final approval of the client. Prior to that, things such as business details should be included in the logo, logo format, and logo flexibility in terms of using it in different mediums is already on the way. Some other design studios offer come-ons like unlimited revisions until the client are finally satisfied with the outcome.
Printing the Logo – Specification orders for a logo often include rendering the design in different mediums and formats such as flash, vector or JPG, including printing it in stationeries, cards, letterheads and send back again for the client to view.
Do It Yourself
There are business owners that can design their own logo; that’s perfectly fine if you have the knowledge, the creativity and you know the rules of creating an effective logo. All you have to do is look for software internet that can help you create logos. You can find for sale and free software. Try it out first if it has the quality and the elements that you needed in coming out with a great design.
Hiring a Professional Logo Designer
Professional logo designers have extensive training and experience doing their stuff. They knew exactly what type of logo you need depending on your company profile. They can create professional looking logos from scratch or can faithfully follow your instructions. Suffice to say, they understand the ins and outs of making an effective logo design and can suggest further to your idea more development or update your existing design. They usually charge depending on the complexity of the design, the time it takes to execute it, and some additional services the business owner may have.
Logo designers are abounding in the internet, with just a few clicks you can find both professionals and those that are just starting out in their field. Most of them are freelancers and they acquired their extensive experience and knowledge over the years of serving the need of those who want a logo design all over the world. However, their price range varies depending on their experiences.
Logo designers that are based in their office are most likely to charge higher fees; they do this in order for them to cover their business operating expenses in maintaining the office. On the other hand, freelance or web-based designers can offer considerably lower prices as the overhead expenses of maintaining an office is out of the list.
Most of the sites that you will find in the internet that offers logo designing come with a price list, as well as the complete details of the package. Study carefully and compare the services offered and the price range. Generally, logo design costs about $100 for a simple design; consequently it will increase depending on the difficulty and features added.
Look for the Portfolio
Once you have set up your budget for the logo project and found the artist that you like, it is time to look for the corresponding portfolio of the firm. Browsing through the portfolio will enable you to get the idea of their work as well as the clients they had been working with in the past. A logo designer’s work includes the focus and basic function in creating an effective design. Their work should reflect excellence in creating logos that would immediately catch the attention of the customers. They must be well trained in generating simple yet captivating images that somehow invoke feelings towards the company that the logo represents.
Renovating the Logo
Many business entities over the years have their logo renovated. It evolves over time in the same manner as the business is improving or just simply a change in the management. Changes can be in the color or adding an element. Sometimes a complete face-lift is needed depending on the circumstances that surround the business. Logo designers often offer their advices on these revisions, together with various prices for the renovations.
Aside from designing logos, logo designers offer different graphic and designing services in relation to their main service, such as stationery printing and design, marketing campaigns, website design, graphic design and corporate identity design. In doing this, they have an extensive knowledge on how to package a company identity and launch a design campaign to make any company known to the internet world or to its business circle by providing necessary graphic campaign materials.