Flyers are an effective method for promoting your business. If you are operating a fast food outlet, a dentist or a retail outlet, you are some of the many businesses who benefit from using flyers. Printed marketing material is a great way to get in front of new audiences, and if you team up with an effective graphic designer you can create a dramatic impact.
Here are some tips on designing flyers for small businesses:
Promotional flyers are an inexpensive form of advertising: Flyers can be designed, printed and distributed for minimal costs, and this is perfect for small businesses that do not have a lot of money to spend on promotional material.
Use flyers to extend your brand: Ensure that your flyers look professional and that you are using a clean and clear logo. Ensure that your images are fresh and that your flyers don’t look cheesy. This is your business and your brand, so do a great job.
Consider guerrilla marketing techniques: Guerrilla marketing means that you will be out in front of your target audience. Forget leaving flyers on windscreens of cars – try dressing up as a fluffy monkey and standing on the street corner, or inventing your own original and creative campaign.
Use high quality images: If you are using images, ensure that they are high quality. Images can make or break your flyer, and increase or decrease the overall quality. If you have the budget, have your own photos taken, but if you do not, ensure that any stock photography you use, does not look like typical stock photography.
Consider your paper stock: Before you start creating your flyer, investigate the paper stock options. There are many available and they may change the style of design that you choose. Talk about the possibilities of not printing on A4, using glossy paper, or other options that are available from your printers.
Images are important: Find images that support your message. People look at photographs and illustrations and they can be used to communicate your message easily, without the need for lengthy blocks of text.
Use images in the top half: Use images in the top half of your brochure to ensure that it stands out. Consider how it will look when sitting in a rack. Use images at the top to attract attention and stand out from the other brochures.
Use large images: It is better to use one larger image than lots of small ones, but if you do use smaller images, group them together so that they look like they are a part of one large image.
Use writing that persuades the reader: Ensure that every word has a purpose of selling to the reader, as you only have so much space. After the initial impression, the readers will be looking for the details. Write in a style that is brief, but that clearly gets the message across.
Use headlines: Use bold and attention grabbing headlines that clearly state your message. You will only have a few small pages to communicate to the readers, and only a limited amount of time to attract attention, so use headlines that make the most of the space, and that are also eye-catching.
Write for your audience: Imagine you are the person who you are writing to. Pretend that you are them, reading the copy on your flyer. Are you interested? Would you want to purchase these products or services? Write in a style that sells to the particular audience that you are catering to.
Write in the second person: Use the word “you”. Write your message directly to the person who is reading it. Get personal and get direct.
Use a call to action: Tell your audience what you want them to do. If you have a shop front and you are using your brochure to attract more customers, ensure that you tell them where to go, and what they can find when they visit you. A map might also be a handy way to promote a visit to your store.
Entice the audience: Don’t just grab their attention with the price. Entice the audience with something special. Give something away for free, or offer a special deal. Use the offers in your flyer to command attention.
Limit the fonts: Avoid using too many fonts as this can look cluttered. Try to limit your use of fonts to two types.
Keeping fonts in the family is fine: It is totally fine to use a variety of different types of one font.