For a company’s identity, one of the most important aspects is a well-designed logo. In order to adhere to the characteristics that define such a logo, it should be memorable, easily recognizable, scalable and effective without the use of colour. It is not very easy to achieve all of these traits and that is why this kind of work should always be done by a professional. However, choosing the right one can be quite time-consuming. You cannot simply pick the first result you find on Google. There will be thousands of people to choose from, but only a few of them will be worth the time and money. Therefore, here are a few key elements to look for in order to find the best logo designers.
- The design portfolio. This is probably the most telling element of all. What better way to judge the talents of a designer than to look at his past work? You should learn not to be fooled by the number of logos in a portfolio. You are interested in quality over quantity; 10 well-designed logos are better than 100 sloppy ones. Furthermore, a professional logo designer is also very careful in what he chooses to display in his portfolio. Just remember that because his portfolio only showcases 10 logos those not necessarily mean that he has not done hundreds more. If you do a quick Google search of logo designers, you will see that the top results often make the mistake just mentioned above. They are too keen to present a lot of logos in order to demonstrate that they are talented or experienced, but very few of them actually end up matching the criteria for what makes a good logo.
- Communication. Since logo design services are commonly offered over the Internet nowadays, it is becoming less and less common for designer and client to meet in person. In these situations, you need to ask yourself what means of communication will the designer have. This is something you should look into before any money is exchanged. Common ways of communicating include phone, email and instant messaging services such as Skype. You should also be aware of the timezone difference between your two areas so that you know that you will be able to communicate with your designer during his regular work hours.
- Testimonials from clients. Another valid source of information regarding a prospective designed would be his previous customers. While a portfolio can give you an idea regarding his skills, client testimonials will show how the experience of working with him might be. Most professional logo designers ask for a recommendation from their clients once the work is complete and these can generally be viewed on their websites. Of course, there are also plenty of fake testimonials used by designers to enhance their reputation. They are usually easy to spot as they are very general and usually do not come with a name or website.
- The questions he asks. Know that a designer cannot do a good logo without asking a lot of questions about your business. Just telling him the name of your company and what you do is never enough. He needs to research the current market, the history of the industry, your competition, your goals, your products etc. That is how he can create a logo that is representative of your company. A lot of professional designers will have questionnaires available on their websites in order to get you started. This is a good sign that the designer knows what he is doing.
- The designing process. Designers will probably go through different processes when they work, but it is understandable that you would want to know what those processes are when you are paying good money for them. That is why a professional designer should always keep his clients apprised of all the new developments. Work transparency is a sign of a professional designer that respects his clientele.
- Timeframe for completion. If you want a good logo for your business, then you need to be patient. Any kind of work that is done in just a few hours is not quality work. A proper logo requires research so you should expect to wait at least several days before you get the first logo. After that you need to remember that revisions might be necessary, in which case more time will be required. A timeframe around a week is completely reasonable for quality work and services that offer you logos in under a day should be avoided.