Once you have a company logo, that logo becomes a symbol for your brand and comes to represent all the values of your business. It is also essential for helping to establish a customer base so any changes that are made to the logo will jeopardize this. That is why you want to avoid redesigning your logo as much as possible. Here are the factors that you need to consider if you want your logo design to be future proof.
- A lot of logos need to be reworked because they need to be placed on various items and their current design does not permit this. Common items include stationery, posters, adverts, templates, products, packaging, clothing, vehicles, signage etc. In most cases, the logo is only used on some of these items, but as the company grows so will the exposure of the brand. If the logo cannot be placed on certain items without losing some of its main qualities, then it will have to be redesigned.
- Even if you know the size that your logo will normally be in, you should still make sure that it remains legible when you shrink it down. You do not know the context that you will use it in for the future so you must ensure that elements like the font or icons can still be understood when the logo is small.
- Sometimes layout can be quite restrictive for a logo. For example, if the logo is long then it will not look as good on equipment and clothing as it does on stationery. In order to solve this, you should have several variations on the logo, but this is not always good because it decreases brand recognition.
- A good logo should not focus too heavily on colours and special effects in order to get its point across. Even if it coloured, you should check that it looks good in monochrome, as well, for future unforeseen contexts. Furthermore, you also should take into account the background that the logo will be against most of the time. Whether that background is white, black or coloured makes a huge difference for legibility.
- In order for a logo to be versatile, you need to keep it simple. Otherwise, you risk it not looking as good on different mediums such as embroidery, even though it looks good on a screen. Whether you plan it or not, it is possible to use the logo on a lot of different mediums and this can present a problem if the logo does not transfer well from one to another.
Even if you keep track of all these qualities, it is almost a guarantee that your logo will need redesigns at one point in the future. However, in order to preserve your brand recognition, those changes should be subtle and far apart, so future proofing is very important.