It is very important for you to select the right colour for your logo design as each one can convey a different emotional state. If you feel like your logo is a little off, it can often have something to do with your selection of colours. Do not be afraid to experiment and try different combinations to see which ones work best, but keep these tips in mind if you want to achieve the best results.
- Bright colours are bold and pastel colours are subtle. This is all about the message that you are trying to present. The use of bold colours gives off a very striking visual that is often very effective. However, a combination of multiple bright colours can look a bit cartoony and it is usually reserved for logos directed at children. On the other hand, if you are looking for a much more subtle effect then you should use pastel colours. They also work well when complemented by bold accents.
- Grey and blue are the most popular. If you are going by current trends, then grey and blue make great choices for colours. They give off a professional impression, but also look dependable and somber. It depends if this is the vibe that you want to give off, but remember to consider your target audience as different shades can have different meanings.
- Some colours are dangerous. Again, whether you want this effect or not will depend on your target audience, but some colours are considered to be risky because they often trigger strong associations in people’s heads that they may or may not like. Pink is a perfect example of this. Red and orange are also considered to be as dangerous, although they can work great as accent colours when used right. Yellow is usually considered dangerous as well, but only because it is not legible on a white background. If you plan on using it, make sure that you know beforehand all the contexts that your logo will be used in.
- It is hard to find the right shade. Even once you settle on a colour, you still have to decide on the particular shade as they can have different meanings. The best solution is to tell your designer exactly what emotions or feelings you want your logo to represent and he will be able to use that as a good starting point.
- Limit the number of colours. One colour is good because it focuses on a single emotion, but, in this case, you need to be sure that you pick the right one. Two colours that complement each other is the most common choice. If you go above that, it can still work with three colours when you want to have a strong accent. Four or more colours are not recommended as it would make the logo too complicated. The best logos are always simple so keep it under three colours or less.
- You can use black & white. This is an option that you should always consider as many logos look better this way. Moreover, it will also be cheaper, especially if you plan on printing your logo a lot. A black & white logo is also more versatile as it can be placed on more materials without losing legibility. Alternatively, if you want to use a black & white logo then you should also see how it looks in monochrome.
When it comes to selecting colours, you should go through a lot of options before making your choice. Factors such as your industry and your target audience should influence your decision, as should the value and message that you want to get across.