If you are looking for new marketing ideas, an efficient and straightforward method would be to simply place your logo on the sides of vehicles. It is very cost effective and it will be seen by a lot of motorists, cyclists and pedestrians on a regular basis. However, before you go and adopt this new marketing technique, you should be familiar with the advantages and drawbacks it has.
It Is Not Expensive
In order to promote your business on the side of a vehicle, you only have to cover the initial costs of the printing. After that you do not need to pay for rental like you would with other forms of advertising. Not only that, but it would act in a similar way to a billboard, only that it will not be stationary. Instead, it will be travelling around, ensuring that more people see your logo. It can provide you with a lot more exposure than other marketing techniques.
It Acts as a Deterrent
If you are worried about your vehicles getting stolen, putting a logo on them is a great way to decrease those chances. Usually, car thieves will look for inconspicuous cars that are not obvious to the police. That is definitely not the case with a car that has a giant logo printed on the sides of it. Therefore, robbers will be more inclined to go look for an easier target.
It Can Be Used as an Identifier
In a similar way, you can look at the logo as a cheap GPS system. If each car is a different make and colour and has a printed logo on the sides of it, then it becomes unique. That means that you can tell where each driver should be and you will know if they are not where they should be because they will be very easy to spot. The chances of them being mistaken for someone else become almost zero.
The Car Itself Becomes a Logo
If your company logo is placed on a car, the vehicle itself represents your company and your brand. Therefore, anything that happens related to the car will be associated with your business. This can have a negative impact if the car is involved in anything bad such as an accident, traffic violations or just aggressive and inconsiderate driving. If you get cut off in traffic by a car that works for a certain company, you will not form a very good opinion of them. That is why it is important to ensure that all of your drivers are on their best behavior.
You Could Face Extra Fees
Another problem with using this technique would be the possibility of incurring extra fees. The situations where this can happen vary wildly, but they do exist. A regular car will have to pay residential fees whenever the case might be, but if it has a company logo on it, it becomes pretty obvious that it is a company car so you might be charged commercial fees instead.
It Affects the Resale Value
Should you want to sell one of your cars, you will need to get rid of the logo at your own expense. After all, you do not want to risk someone unrelated to your company going around representing you. Just like before, if they behave poorly while driving, this reflects badly on your business. Moreover, it is unlikely that you will find someone that wants to buy a car with a big logo on it. There is also another expense to consider which is in the event of an accident, the logo might get scratched or the bodywork might get dented which would require works that will affect the print. In these cases, you will have to pay extra to get the logo fixed or printed again.
As you can see, there are both pros and cons to using this marketing technique. However, it has shown to be quite effective and that is why, overall, this is a good method to use in order to promote your business.