Behind every successful company is a good logo design, others just serve their purposes but some others reach classic stature and are memorable than their contemporaries. This is because these logos excel in terms of their ability to shape images in the minds of the consumers and to the general public. They influence business decisions and trends worldwide.
The logo design can be either abstract or familiar; however, it should not be flashy and cluttered. There are options to include the name or the initials of the company, nevertheless it isn’t necessary. A good logo design does not need to put the name of the company to show—people will instantly recognize the company by the image from the logo.
By mere mentioning of the name of the company, a consumer will readily associate the name through the image from a logo—that is how an effective logo should be. Psychological association such as hunger, energy and thirst are sometimes utilized in order to identify what feeling readily emanates by the simple presence of the logo. Try to observe how some famous logos of our times affect the psyche of the consumers and what human emotions associated to them.
Other features of exceptional logos are:
- Can identify a company or business without even including its name on the image.
- Can be easily recognized and appreciated.
- It readily gives off impression by the company upon sight.
- It attracts revenues and market to the business.
- Straightforward design and simple color.