A great logo for your business is not something that is easy to achieve, but it is not impossible either. Here are some tips that will help you get on the right track.
Time and time again, simplicity is mentioned as one of the core characteristics of a good logo. This is true for several reasons. For one, it makes the logo more memorable. If you have a logo that is very complicated and has a lot of elements, then it might impress your audience, but it will be very hard for them to remember it. Furthermore, a complex logo that contains a lot of graphics, colours and special effects will be a lot harder to reproduce in various contexts, which means that it loses another important trait – versatility. The logo has to represent your business, but it does not have to contain every single aspect of it. Trim the elements down by making sure that you do not use more than two fonts and two or three colours.
Since the logo is the main tool used to promote the brand, it will form the groundwork for all of the marketing campaigns, events and slogans that you are going to do. This means that it needs to be able to fit various contexts. While a certain logo might look good on the computer screen, this does not mean that it will look as good when you print it on a flyer or a t-shirt. Having a complicated logo ensures that you will have a difficult time trying to get it to look right on different materials. For practicality purposes, make sure that all of the images you have are in vector format. This will allow you to scale the size as much as you want without ever losing clarity, unlike pixel images.
- Pick and choose
When you work, you will probably come up with a lot of good ideas. You can get even more ideas from your clients or colleagues. Remember that just because these ideas are good does not mean that they all have to be incorporated into the design. You have to pick and choose the right one. Decide which is the strongest and go with that one, while keeping the others as reserves. You also have to learn to approach an idea from multiple angles to see which one works best, but sometimes you also need to learn how to let go. Some ideas are simply not meant to be.