Infographics are a great way to present information about your business and your products. They rely mainly on visuals with heavy emphasis on images and it is a fun and original alternative to traditional charts, graphs and simple writing. However, in order to get the best results, your infographics need to be well designed and appealing. That is why you need the professional infographic design services provided by LogoMate.
Other benefits we offer at LogoMate include:
- 100% custom design, with original concepts
- Unlimited design revisions until you are 100% satisfied
- Fast direct support (via) phone/chat/email
- Agency quality design without the agency price tag
- No hidden costs or surprises (all costs upfront)
- Free lifetime file storage & access to files
- Full ownership rights of your design upon completion
- Final design sent via email in multiple file formats – as required
Besides the fact that infographics are more fun to read, they also help people absorb the information easier. The extra touch of originality is also sure to be appreciated. Moreover, infographics have a higher chance of getting shared which increases exposure for your brand. That is why using a great infographic design service like ours can really help you deliver your information in a more efficient way.
We can combine text and images in such a way that is pleasant to read. Our expert designers are experienced with this sort of service and this guarantees 100% customer satisfaction. We know how to incorporate the important data within the infographics so that it does not take a backseat to the images themselves, but rather complement each other. At the same time, our infographic design services are very cost effective with low prices that are competitive with anyone else on the market. With our help, you can present your information in a way that guarantees better assimilation and increase brand awareness through social sharing. Call us today if you want to learn more!
How to Design a Great Infographic
As far as the general public is concerned, information is only as good as how it is presented – especially in the modern era. We are living in a time of information overload, and something that is well presented and thoughtfully laid out always makes a welcome change. So what are infographics? Infographics are a way to explain complicated information, data, statistics and findings in a way that is simple and engaging. So how are they created, and what can we learn from the design, and how do those designers know all that stuff?!
Here’s some information on how to create a great infographic.
- Get the data
An infographic must present useful data. Ideally the data will be original, but you might be using existing data to present a new ‘angle’ or ‘idea’ on a topic, highlighting an important issue or something similar. What you definitely don’t want to do is design an infographic simple by copying an article or systematically copying out a spreadsheet. You can to be able to ‘connect the dots’ and shed new light on something important.
- Read through everything
It might be tempting to go with the most obvious data/facts and gloss over the result, this often leads to wasted time and poor results later on. Fairness and objectivity are important when presenting information, and cherry picking the ‘worthy’ facts from an entire catalogue of research can skew things. Clients can spot things like incomplete data, bias, missed details of importance, and data that does not support the overall purpose of the infographic, and if they do they will happily tell you to start over.
- Creating the story
Infographics are like a little journey. You start with boring data and end with an excellent story. Whether you are simplifying complicated data, explaining a new trend, or arguing an important issue, creating an interesting narrative is the first big challenge. Once you have your data collected, you need to work out if it is possible to tell a good story with it. Question the ideas you come up with – are they interesting, worth telling…?
- Uncovering the issues
You need to be careful while you are developing your story, because oftentimes the data you have will not adequately support the story that the client is interested in telling. In such cases what usually happens is a difficult conversation – the client will tell you to put a spin on certain data or make efforts to make them look good, trash certain aspects and so on. If you are lucky then this will not happen too much.
It takes skill and experience to uncover the truth that lays hidden within the information, and it also requires just as much experience to spot when the argument is not truly proven by the data. There are times when data appears to prove a certain argument, but often there will be other factors and variables involved that have not been taken into consideration.
- Constructing the wireframe
With the data mined and assessed and the story created and approved, the wireframe should then be created. It is here that the designer constructs a simple visual analogue for the information. This visual representation will be designed in the form of a hierarchy, with lots of smaller arguments and facts support one big heroic piece of data that makes the reader jump out of their seat. The completed wireframe will then be sent to the client for review. The wireframe is not the final design and structure, but a tool with which to discuss the direction of the design and provide an idea of the final piece.
- Choosing a format
There are so many ways to represent information. Sometimes the conventional approaches are best (things like pie charts, pie charts etc.), though it might be better to use diagrams, flowcharts, scatter graphs, or even a map. Perhaps leaving the numbers on their own to do the talking is best. If the budget is available, introducing interactive elements could make a great deal of sense in terms of improving data visualization. The right choice will depend in no small part on the data, because the data will usually be best represented in one or a small combination of different formats.
- Deciding on the visual type
There are currently two main types of visual approach to the infographic. The first is the approach where all of the data takes the form of simple formats, such as graphs and tables and charts, and it is the execution of these different formats that makes them lively and interesting. Here it is important to pay close attention to Colour, structuring and typography, as the data representations are fairly conventional and need something that raises the bar. The second approach relies heavily on imagery, representation and metaphor. In this case the data is mostly disguised to the reader (there are usually no charts or graphs), and delivered in some sort of visual narrative.
There are many design firms which reject any one single strategy and take a flexible approach. There are plenty of hybrid charts which combine lots of different elements, ranging from the most basic depictions of data to the most creative and out-there designs and representations.
Once the infographic has its visual form, now is the time to make refinements. Here the client gets involved in working through the smaller details – both in terms of the data, the visuals and the storytelling – to make sure that the final product matches up with their expectations, intentions and brand. Studios will often go through a ‘user reaction’ stage where they check to see how readable the infographic is and how easily it is understood by general readers. The testing process ends when the designers and the client are both satisfied that the information is presented in the best possible way.
- Into the big wide world
The hard work is over, and now that the infographic is ready to release into the big wide world, the fun can begin! One of the most interesting things about infographics is that no matter how much you check the facts and review the story, once it is published there will almost always be readers you can add to your arguments with new insights, or gain things from the information that were invisible to you. If there are any flaws in the work, this is the point when they will be uncovered! As such, when the infographic becomes public, it can often be only the beginning! It can be nerve-wracking to have your story scrutinized, but it can also be extremely rewarding as you use the work of others to improve the infographic – and regardless of how the infographic is received and whether or not it needs to be improved, interacting with the audience in a meaningful way is always rewarding.