You have a logo, and a business, but you feel as though something is missing. Perhaps you want a larger share of the market, or want to increase your brand recognition: would a new logo create positive change?
Remember that your logo makes a first impression on future customers. Does the logo give clients the right message about your brand/business?
A redesigned logo has positive and negative effects, so you should thoroughly research this idea before making a change. Weigh the impact on customers as well as your business: is the outcome worth the extra expense?
You do not have to do a total redesign, but can keep part of the design or just change the colours, if the partial change is more effective than a totally new logo.
Let’s look at some cases where a redesigned logo would be a good solution.
The Design looks old fashioned
If you’re an established company, your design could be a little outdated. Only the strongest designs can pass the test of time; most look a little stale after a few years. Just making a few minor changes can make a design seem fresh and contemporary.
It Gives the Wrong Message
You have to give a logo some time before you can judge what kind of message it is sending. Perhaps it looks too much like a competitor’s logo, or isn’t expressing your branding. By all means, change the logo to send the right message.
Our Logo looks Shabby
When companies choose a fast and cheap graphic designer, they usually get a cheap looking product. Let a professional graphic designer redesign your logo: you will receive a logo that establishes your brand image and creates improved branding.
The Product Line has changed
If the corporate logo shows certain products, but the products have been changed or updated, the corporate logo should be redesigned in order to reflect the changes.
You want to reach new markets
When you are thinking of expanding your businesses’ market, you should think about redesigning the logo. A change of market usually means attracting different clients, and different people are attracted by different colours or elements. If you want an objective opinion, consult a professional graphic designer. They know how to use design elements to attract different segments of the market.
The Company is Expanding
Redesigning a logo, and re-branding the company is often a part of corporate expansion. A fresh logo can attract new customers while making current ones feel more bound to the company.