Kids are another sector of the population that equally shares the market. Logos that are meant for children or to attract children’s market should have the following features:
Bright colors – Children generally are attracted to bright and happy colors such as orange, yellow, green and other pastel based colors. Logos that has a bright and happy color scheme is well accepted by children as well as their parents.
Toddlers or kids that are not yet in school can’t read full logo fonts and they don’t care what’s written in there. They are basically attracted to images that can be found in a logo like for instance, Barney or Spiderman. The presence of these popular icons excites the kids and grabs their attention.
Fonts in kid’s logos should also serve its purpose, although not as important as the images and colors, fonts should be child oriented. It adds up to the appeal of the whole logo if the font supports the images and colors of the logo.