A logo is a design that is supposed to conjure up feelings of admiration and trust in your customers whenever they see or think of it. It is a very important aspect of a company’s brand, yet it is also one that gets neglected by many. Even more end up simply having a bad logo that misrepresents their company because they underestimate its value. In order to avoid this, you should always use a professional design team for your company logo and never resort to any of the following common mistakes.
- Using contests for logo design. These can be one of the worst deals you get for your logo. A design contest simply involves you providing a short brief of what you want and then you have multiple entrants all present their work and you select the best one. The problem with these contests is that the quality will almost always be lacking. You will not get a logo that will represent your business accurately and you will simply be wasting your money and your time. At the same time, these contests are not beneficial for designers, either, as they have to put in work without any guarantee of receiving payment.
- Finding unrealistically advantageous deals. We all heard the term “too good to be true”. It holds true when it comes to deals for logo design you will find online. If you do a quick search on Google, you will find plenty of such offers, but they are always a scam. Like before, even if you do get your logos, the quality will be terrible. A good logo requires a lot of time and consideration, while these designers simply produce them on a conveyor belt.
- Using stock imagery. Stock imagery is sometimes used by unprofessional designers as a way to cut corners and get a logo done faster. In certain cases, the business owners themselves will also resort to stock imagery that they like. This is a huge mistake as those same images will be seen, downloaded and used by thousands of other people. Your logo should be original and unique so that it stands out. If you use stock imagery and you still manage to make your logo recognizable, then others will be able to use it for their companies, as well, and there would be nothing you could do about it.
- DIY designs. This might seem like a good idea because you would save some money, but it is never recommended if you want to have a professionally looking logo that is capable of conveying the right message about your business. This work requires experience and training just like any other. Just like you would not pull out your teeth by yourself and you would not fly a plane without a license, you should leave logo design to the experts.
- Using free logo making software. This is another opportunity for you to save some money if you want to have a bad logo for your business that does not match your company or your mission statement at all. These logos are free and easy to use, but they are not capable of producing quality work. All the beginners and inexperienced designers will use these tools and all of their logos wind up looking the same. Remember that you do not want to have a template for a logo, you want something unique, memorable and applicable to your business.
- Not getting feedback on designs. Once you have a logo, make sure that you get feedback from as many other people as possible: clients, stakeholders, employees etc; a fresh pair of eyes is very important. There have been many cases where the business owner did not see what everyone else saw and wound up with an embarrassing or unintentionally funny image for a logo. Avoid this problem by letting others see your work before you use it as a logo.
In the end, logo design boils down to money. How much should you pay for a professionally designed logo? There are many factors that need to be taken into account before answering this question. Factors such as the size of the business, the amount of research required, the number of revisions performed should all have an influence on the final price. That is why the cost of a good logo will always vary from client to client. However, rest assured that it will not be as expensive as most business owners expect.