If you’ve ever wondered why a competitor’s business seems to receive more attention than yours, the answer is probably simpler than you think. Logo designing, and branding in general, have an awful lot to do with a business’s success.
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Branding sets the stage in the customer’s minds. The best branding is able to effectively differentiate your company’s products and services in a way that remains in the minds of your potential customers.
Logo designing is to branding what curb appeal is to your house. You create a nice entrance and the client will have a much better opinion of what follows.
A logo design that is attractive, memorable and easy to read is a logo that could move your business from the outer margins to unbridled success. How do you know what makes for a great logo? The answer might surprise you.
The 7 Central Elements of Great Logo Designing
1. Keep it simple. A powerful logo design possesses a strong, balanced image that offers no extraneous elements to mar its clean look. Not everyone has time for a story, the logo should say it all at a glance. But simple doesn’t mean there’s nothing to it. Great logo designing requires vision, and sometimes the most basic design is more challenging than it could ever appear.
2. Be aware of what you’re trying to say. If your logo designing leads to a vague or unclear message, then your logo is not doing its job. The best logos have a single concept, perfectly executed. Whatever you most want to communicate to your customers should be the foundation of your logo.
3. Make it immortal. Do everything you can to make a classically modern logo, designing something that looks good today and will still look fresh as taste and styles continue to evolve. A good logo designer has the creative eye for and the training required to know what looks good now and what will look good tomorrow.
4. Adaptation is good. If you are logo designing from the ground up, there is no reason not to start with a logo that will easily adapt to subtle changes without losing the focus of the original image or idea.
5. Make it memorable. The best logo designing should always be aware of infiltrating the customer’s long term memory. Using simple lines and easily identifiable shapes will make a logo far easier to recall.
6. Colors are important. In addition to a proper concept and intelligent shape, logo designing should also factor in color to help set tone and mood. However, a great logo shouldn’t be dependent on color alone. Sometimes your business may need to print in black and white or limited colors and your logo should be just as appealing no matter what colors you use.
7. Make your logo as unique as your business. This may sound obvious, but it isn’t easy to do. Which is why you see so many businesses with generic, easily forgotten logos. If during the logo designing process you think your potential logo reminds you of something else, go ahead and switch. Chances are you’re right.
Logo designing is a fine art that requires precision. Click here to see my portfolio. I have created many great logo designs during my many years as a designer. I would love to offer my expertise and creativity to help your business find the quality logo it’s been missing.
