A brand is the encouraging agenda of today’s corporate world. It is the brand through which the marketing activities are revealed, plus the brand is the key to the achievements of a company. Brands also represent the values of the company. Previously, brands were used because of either financial or functional performance. The brand must represent the company’s ambitions, distinctiveness and individuality, which would finally provide reputation and visibility.
Making Your Logo Visual Individuality
The most important part of a logo is to make a visual individuality to a certain extent or its better to say to generate the character of a company. Colour has a significant part to play in a business logo design and should be used according to the requirements to decorate, show labels, etc. Supporting colors could be used to complement the main color palate. These secondary colors are applied to keep the logo design fresh and modern. The colours in a logo should show a pleasant effect. A logo design must be original and flexible as well as purposeful. Balance between the colours, shape and positioning is imperative when designing a logo. Symmetrical balance, asymmetrical balance as well as radial symmetrical balance must be kept in mind when making the logo.
Sustainable Logo Design
The vertical and horizontal proportions of the logo should be sustained. The logo should be easily readable in coloured printed materials like brochures or on posters. A light colour background could be used for the logo if it is not possible. The main objective should be that the logo should be easily read on any material. Using a busy background is never recommended. The inverse white coloured version of the logo is to be employed on darker backgrounds like black or dark blue. A black and white colored logo is to be used if the colored edition of the logo cannot be used. Whenever the logo is reproduced in black and white, it should appear as dark black. And when a darker background is employed then the company logo should be prominent as a solid white. It is better to follow the guidelines for placing the logo. The least distance between the text and placement of logo should be 10% of the width of the logo. The same rule can be applied for any kind of logo. The graphic should be positioned at a specified minimum distance from the logo so that the identity is communicated in an effective manner. This is the free region surrounding the logo having no graphics and is known as Clear Space.
Typography In Your Logo Identity
Typography has a significant part to play in the logo identity. In each of the promotional materials, consistent typography shows the promise to deliver professionalism. The basis of the printed promotional materials logotype is the Trade Gothic. Arial can be used as an alternative if Trade Gothic font isn’t available. One thing to be certain of is the overall integrity and the visual impact made by the logo should not be weakened or compromised. Logos are the specific stylish graphic representation of the company or a brand. It’s not just a symbol or an image, but it’s a piece of artwork.