The blog has become one of the undoubted phenomena of the digital age; blogging, however, is not just for individuals, as it can benefit a business to a great extent. A blog – or weblog – is generally an opinion-based site, but for business users the potential is enormous. Blogs are also very popular with the all-important search engines, especially if they contain the right content.
One aspect of a blog is that it gives the writer an air of authority; done correctly you will soon create an aura of expertise in your chosen field, and this can be extremely beneficial where business blogging is concerned. Providing information is one part of the blogs potential; you can keep your readers not only informed of changes and progress in your line of business, but also entertained in other ways.
Here are ten ways to maximize the potential of your business blog:
Keep it Concise
People don’t like to read massive tracts of information online; keep it brief, and try and say what you want to in the fewest words.
Proof your work
Incorrect spelling and grammar will be picked up on, and looks unprofessional, while inaccurate information will also put readers off.
Concentrate on your Passion
Write about what you are knowledgeable on; you want to some across as interested in the subject and inject some of you into your work. If you talk about something you are familiar with, you will read better. Also, fresh content is vital for the search engines.
Use Bullet Points
Breaking up content makes the blog more readable, and enables readers to get through it quickly.
Another way of breaking up the content, but also one that can be used to great effect; a punchy, attention grabbing headline will get the reader’s attention more readily.
Keep Paragraphs Short
With short paragraphs your pages will look cleaner and be easier to read; break them up with a few subheadings in order to keep your readers interested, and make sure they describe what is in that part of the text.
There are two reasons why links are important: firstly, they give your readers something extra into the bargain, and make them feel that you are doing some of the work for you. Secondly, they are much loved by search engines, and encourage discussion and comment. The more people click on your links, the more exposure you get. Make sure you use authority sites for better effect.
Have an Opinion
It’s your blog, so make yourself heard. One way o getting your readers to interact is to have an opinion on the subject you are talking about. Don’t be too forthright or you will put your readers off, but allow them to see that you are on one side of the fence. Encouraging comments helps, and make sure some of you posts are not business related for entertainment purposes.
This may sound obvious but all too often a blog is simply a bunch of words; using images and videos – especially for instruction or promotion purposes – gives the reader something different, and brightens the place up a little.
Don’t forget the Keywords
Perhaps the most important factor of all when developing a business blog is this: search engine optimization (SEO) is absolutely essential. SEO is about getting the right keywords – those that may be used by people searching for your product or service on a search engine – in the right place, and at the right frequency. It’s no black art, but it takes practice to perfect.
The blog is that rarity in marketing terms – a free portal that can be extremely effective. You can use it to keep customers informed as to the nature of your business, or to be an entertaining tool to keep customers online. The more people you get reading your blog, the more custom you are likely to get. Blogging should be simple and effective, and it doesn’t take too much time. Why not talk to the experts and see what your blog can do for you?