Your business card is handed out to many potential clients on a regular basis, but what if you could make it work for its living? A business card may be just a purveyor of contact information, but there is no reason why it cannot be more. This is a missed opportunity waiting to be capitalized upon: make your business card a marketing tool.
Sometimes the most obvious opportunities are those that are right in front of us, and this is certainly one; you have to have a business card, so let’s see how you can make it more than just a piece of paper.
- Make your card something more – let us explain: a business card, traditionally, is a small piece of card with your contact details on. However, there is no rule saying it has to be: what is it had a purpose? Perhaps you could make it into a tiny note pad, or maybe it could double as a page holder. You might want to use adhesive paper and make it into a sticker. Whatever you choose to do, making it more than just a card is the key to getting it noticed.
- Keep tabs on it – if you include a QR cod on your card you can invite people to have a look at your website and, in doing so, offer them a discount or other incentive. This not only appeals to the client, but allows you to see how many people pay attention to your card.
- Make it interesting – one great way of getting people to actually look at your card is to give them something to read. Offer them a trivia question, or give them an interesting fact, or even print a joke so they can smile and have a laugh. Make your card a conversation piece, and get noticed.
- Include comments – testimonials are a great way of promoting your business, and including one on your business card is a sensible idea. Perhaps add a link to where people can read the praise you have received from clients.
- Include information on charities your business supports – or, if it is a personal business card, those that you support. This sort of thing gives an impression of trust and care, and can give a client a reason to choose you over others.
- Include a photo – put a face to your name permanently by including your photograph on the business card. This is a great way of making your brand, and you, seem friendlier and less corporate, and is an excellent choice for personal business cards.
- Finally, make them remember – when you hand over your card don’t just give it to them; talk to them, engage them, inform them that you will be in touch shortly to see if they are interested, and let them know that you actually care about your business.