If you look at your tablet, iPhone, smart phone or Windows 8 device you will notice that each app has their own unique icon. Logo Mate can help you create the perfect App icon design for your needs. Whether you have developed a game, a useful tool or any other kind of app, we can work with the ideas you have in mind. Don’t let another company make you choose between quality and a deadline.
We have over many years of experience in creating dynamic designs and satisfied customers. Let us add you to the growing list!
You can expect the following mobile app icon design services:
- 100% Satisfaction Guaranteed
- Fast, quick & efficient turnaround times
- Access our project tracker to keep track your work anytime
- Agency quality design without the price tag
- Free lifetime access to your files and file storage
- Full copyright ownership of design transfers to you upon completion
- Files are delivered in all relevant formats
We understand the importance of a deadline and will work with you to help make the process easy.
Application Icon Design
With Logo Mate you can have a custom App icon designed for you which stand out from the hundreds of thousands of others present in the Apple Store. All you have to do is provide them with a brief detailed the purpose of the app, and their designers will come up with a concept for you, which you can then refine by providing feedback.
How important do you think it is to design a good icon for your application? Extremely! The icon is the first thing that the customer sees when they are browsing for new applications. It is a small, square tablet-shaped representation of your app and all the hard work you have put into it (unfair, we know). If you put enough time and effort into designed a really excellent app icon, the results can be amazing.
Advice for Colours
For the smallest icons you want to go with darker colours. You have more freedom with larger icons, but as a rule you should avoid using too many bright colours in unison. Colour is very efficient at conveying emotion and mood, which is why it is important to consider the psychology of colour when you design your icon (blue is associated with work for example). Bear in mind however that the effects of colours change depending on the location and the environment, and of course there may be restrictions due to branding.
Advice for Shapes
You might have the desire to add lots of detail to your icon, but generally you want to stick with bold, broad shapes that are filled in. If you are to use detail, use it sparingly and make it obvious. It is not just colours that convey mood – did you know that shapes do to? Here it is mostly common sense – like square, solid shapes hinting at stability and solidity, while thin shapes denoting speed. Read up on the emotion of shapes.
What makes a great application icon?
- Symbols and representation
A great application icon communicates the app it is representing. This is why it is not always a good idea to go with abstract shapes and concepts, and a good idea to be clear, direct and literal. Even if you have created an amazingly beautiful abstract design, it could be a real blunder as far as communication is concerned. But there are many exceptions to the rule however, and it may be a good idea to not only communicate the app, but also your brand in your application icon.
- Vector shapes
Vector shapes, which can be sourced, created and used with image editors such as Photoshop, are the way to go as they allow you to scale and manipulate the vectors without pixilation, loss of resolution or crispness. With vectors it is much easier to align different shapes together and to align boundaries.
- Simplicity and clarity
A good icon is one that can be read easily at first sight. Readability is inversely proportional to the time it takes to analyse the information presented, and you always want the highest readability possible. This is why one of the golden rules of icon design is to keep things simple and not to get mired in complexity.
- The icon must be composed of simple shapes
- Don’t go overboard with lots of perspectives and complicated shapes, otherwise your icon will lose its representation and fall into abstraction
- Three colours are enough. Consistent colours are important for such small images, because without consistent colours it is much harder to differentiate between different shapes
- Shadows and lighting should be consistent
- No use of words (or sparing use)
If you give it a little thought, words are abstractions of a concept, while icons are a direct representation of a concept. This is why it is not generally a good idea to mix the two together – the message will become less obvious and the effectiveness of the icon in luring people in will decrease. You might think that a reader has the time to read the text and get the message, but you’d be surprised at just how little time the average browser has.
In certain circumstances it might not be such a bad idea to include words. When carefully chosen and wisely considered, they can add and important extra piece of information.
When we take a look at a large set of icons (such as a grid or list of icons at an app store), we see that that majority of icons have a distinctive appearance that is related to the function of the application. This helps to promote each app’s identity, and makes it easy to differentiate between each app and associate. The most effective applications remind the user of using the app via the shapes, textures and colours used.
If you have the knowledge (like the tips provided here in this guide) and make proper use of your skills, you will be able to create a distinctive design that ticks all the right boxes. The result will be an icon that is difficult to forget and easily associable with the application. It will catch the customer’s attention when they are searching for new apps, and will quickly imprint itself into the minds of your app users.