A logo is considered a symbol that is designed to stand for a product or a business in the market. The more distinguishable the logo is, the more it will be known in the market. Moreover, a logo is an important asset for a certain company.
History – In the 19th century the logos became significant when the introduction of the industrial products came about. These products were distributed to a big number of regions. At that time, profits came in from the product of different businesses since the segregation between the products was hard and a product of poor quality was mistaken effortlessly for a quality product. The businesses began creating symbols to symbolize their products with the increasing number of manufacturers. In a later period the manufacturer add names in their emblem and designed it later in such a creative way. This was how the modern day logos originated.
Logo Design – This is one of the most significant graphic designing areas. A logo is composed of key features that may contribute to signify a product or company. Key features of the modern logos are stated as follows.
- Logos should be scalable, size-independent
- Logos should not also be confused with the logos of other companies
- Logos should be used on many company’s products as possible
- Logos should have no effect by whatever medium that is used
- Logos should have the same outcome in full color or in black and white
- The brand name or the company should be represented with integrity
- Few colors should be included in a logo. It is best to avoid using murky or gray colors
- Be cautious of the infringements of copyright
- Try not to include human faces in logos
- Clip arts should be avoided as your logo. Uniqueness is the key element
- Preferred are the vector graphics so that the logos may be changed into whatever size is prefer without losing its conciseness and clearness
- The complex imaging and photography lessens the logo value
- Emblems should also be avoided which symbolizes any organization or religion if the general public is directly affected by your product