You may not realize it, but you give out literature about your company all the time, usually several times a day. If you’re very active, you receive literature from other businesses, again, all the time and several times a day. If you took the time to search your wallet and your desk drawers, you could probably come up with dozens of pieces of this informational literature. Most people call these mini-brochures “business cards”, but you should learn that the simple gesture of handing out a business card is another chance to market your company.
The trick is, however, you don’t want the people to whom you hand your card to treat it the way you treat so many of those that you receive. You don’t want them to simply tuck it away in their wallet, their suit pocket, or their desk drawer, where it will never again see the light of day. You want your business card to be effective, and you want the recipient to be a member of your target audience. That way, you are handing it to someone with a desired outcome in mind.
- Let your card multitask. Everyone has a business card that merely communicates. If you have a business card that has another job to do – bookmark, entry pass, scratchpad, quick reference guide, etc. – it will get used, and therefore seen, far more often than other people’s cards.
- Use a tracking code. Nowadays, you can purchase cards that come equipped with an SKU or QR code. When you give someone your card, offer that person a coupon or a discount when they go to your website. From there, you can determine how often people take action from that particular card.
- Entertain people. Include a relevant piece of trivia on your cards. Add a surprising factoid – “You have a greater chance to be struck by lightning than you do to click on a carousel advertisement.” could be just the icebreaker that you need to get someone talking about a new market strategy. At a bare minimum, it will help your card stand out from the crowd.
- Customer testimonials. For most people, the back of the business card is just wasted white space; by putting customer testimonials you can increase trust of the people.