There are a lot of decisions you need to make when you create a business card. The design you choose can make or break your company. One of your biggest questions should be whether or not to use a photo or graphic. Photographic business cards are starting to become very popular, and with good reason. Now it’s up to you to decide if they’re right for your business.
As you consider your options, you need to remember three things: Where are you distributing your cards? When will they be distributed? Who are you giving them to? In other words, who are your clients?
Every business is different, and your audience and location will determine what your card looks like and where you will display them. Maybe you want to put them on a grocery store bulletin board for customers to see when they go to buy groceries. This means you need to make your card stand out among the rest, so that it can reach a larger group of people.
Maybe you want to hand them out personally, so that you can network. If you do it this way, customers can put a face to your business—your face! It gives them a way to personally connect with you and your company. When you speak to people, they’ll have a sense of who you are and what your company does.
Perhaps your card is for your existing clients or customers. Hair stylists, for instance, need business cards to create returning customers, and give their existing clients a quick reference. In this case, you won’t have to use a lot of space on your card explaining your service. Your customers already know!
Once you’ve decided how to give your cards out and what information to put on them, you need to decide whether or not you want to add some type of photo, company logo, or graphic. Be careful. You don’t want your photo to be distracting or take away from what your company does. This means that you shouldn’t let the photo to take over the entire card. You also don’t want to make it so small that people can’t see it. Think about what you want on your card, from size to colour. Make it count.
Photos are a good marketing tool. They can be used to foster trust with your client. You can connect with people and build a relationship. Adding a photo will give your card a personal touch. It will help people get more acquainted with you. It will also make it easier for people to remember you. Many businessmen hide behind email and text, resulting in a faceless company. Then when a customer sees them in public, they have no idea that they own a company. If businesses have a card with the owner’s face on it, customers will recognize them right away!
Another advantage of using graphics and colour is that it makes a simple card look appealing. Black and white cards are boring. Too often they get thrown in the trash, forgotten by potential customers. That’s that last thing any business should want!
Take advantage of your card and use logos, photos, graphics and colour. Stand out. Make your card appealing to look at. This will help your business be memorable and succeed!