It is a huge mistake to perceive your business website as another segment of your business. There are over 300 million websites on the Internet, so you face a great deal of competition. Your business website should be treated as an independent entity. Think of the business as a planet, and the business website as a satellite orbiting around it. The satellite exists independently of the planet, with its own organization and structure. Your business and business website are two complimentary but separate creations.
You have a strategy for your business, and also need a strategy for your website. What are your plans for the website? Is it to be a site that features 24/7 contact for customers, along with a store, and other features? Perhaps you want it to combine e-commerce with information. On the other hand, you may be running a small, local company and just want your website to be an online brochure—listing the services and contact information.
Above all, you need to find your target audience and build a website that will attract them, and build a long term relationship. Returning customers mean greater profits. You should hire marketing professionals in order to get the most accurate picture of your target demographic.
How to Turn a Website Map into Your Treasure Map?
Most people think of the traditional ‘XMS” grid map when they think of a website map—the row of slots on one side of the page. You don’t have to be bound by those conventions. Why not take pen and paper, and sketch out some ideas for a good website map. You want a map to make navigation easier, and even fun. Just begin by drawing boxes for ‘About Us”, “Contact us”, “FAQ’s” and “Search”. Then have lines to connect the page to the grid. At this point, it would be prudent to hire a professional website adviser and take their advice. If your site is easy to get around, you will attract new customers and turn them into repeat customers.
Test the New Design
It is going to add to the project cost, but you should conduct market tests on the website before launching it. Feedback will reveal any latent design defects or content errors. You do want to put forth the best possible website, so include testing in the cost of the website design project. If you spend that money now, you will begin to realize profits in a month or two. It should, in the long run, pay for itself.