Real estate logos have distinct characteristics on it. As the nature of the business deals with real properties, the logo should carry the same in terms of images and color schemes. The attributes should be formal and technical in relation to the personality of the business.
Color – There are various colors that can be associated with real estate logos. Colors that resemble land, greenery and water are the most commonly used shades. Sometimes it depends on the location of the business, if the real estate property and the business are located near water or sea, blue or aqua is chosen to represent that set-up. Brown or earth color if it is located on plains and green if near forest or any other related location.
Being formal in nature, the presence of black in color scheme is undeniable. The formality and trust is reflected within the color scheme and further suggests conviction and confidence in this area of business where huge amounts of money come in and out.
Design – The designing of the real estate logo should complement the colors, if the color comes formal so is the design. You cannot separate scheming the color and design lest you want a confusing impression on your logo. Imagine a pastel color scheme for a house? Now, that would look like a pre-school or a day care center wouldn’t it?
Usually, you will see the company’s name in color combination and the designs that are environmentally related such as trees, land, beach, mountains etc. These are some of the most common design elements that you can find in real estate logos.
Fonts – Normally, the fonts being used in this type of logos are formal ones, naturally to match the overall theme. Highlighted fonts in easy to read bold type accentuate further the smart impression a company wants to project.